Are you always talking directly to your camera for social media videos but not seeing the conversions or engagement you’d like? You may be overlooking the power of good copywriting. So, let’s get right into how you can turn things around.
Now, sure you’re talking directly to the camera in a conversational style, but winging won’t give you the results you want. And while you may roll your eyes at this – a well written script that hits all your key points in a concise, relevant, and relatable way is a must. And speaking of key points, the very first point folks actually come in contact with are the first couple of sentences that you say.
Basically, this means you only have a few seconds to catch someone’s attention Aim for words that instantly hooks your viewer, with no unnecessary fluff.
Now, let’s talk about your call-to-action. You want to make sure that you’re giving folks clear instructions on the next steps, like, “Click the link in my bio now to get started.”
As for your captions…
Maybe you mentioned a tip in your video but didn’t have time to go into detail. Use the caption to expand. Or maybe you made a compelling point that needs to be backed up with a stat or a quick example. Slip this information into your captions. You’re essentially using this space to underscore what you’ve just said – adding depth and clarity and making your content that much more valuable to your viewers.
Here’s an example of a script and caption together:
SCRIPT
Confession…I used to be the queen of busy – always swamped but never actually getting anywhere. Sound like you? Then hear me out.
My tip is the “Power Hour.” Dedicate one uninterrupted hour each day to your most important task. No emails, no distractions, just focused work. Got it?
CAPTION
Honestly, I used to mistake busy for successful. Not the same thing, trust me. The “Power Hour” saved me from my never-ending treadmill of work. Why’s it a must-do?
Because in a world where notifications hijack your focus every 3 minutes, setting aside one hour – just one of pure, undistracted time lets you tackle your biggest tasks head-on. Experts even say uninterrupted focus time increases productivity by up to 50%. Mind-blowing, right? Basically, one hour could be worth two.
This week, I want to challenge you to sit down for a power hour as well. You’ll be surprised at how free you’ll feel afterwards!
Craving more productivity hacks? Well, there’s more exclusive tips that are for only for my email subscribers. Hit the link in my bio to subscribe now.
P.S. An exciting productivity challenge is coming soon! You don’t want to miss out. Subscribe today!
I say all of this to say that every word counts in amplifying the power of your direct-to-camera social media videos. Your script, CTAs, and captions each play a role in capturing attention, holding it, and ultimately, converting that viewer into a client.
Tags: copywriter, copywriting, digital marketing, video marketing
