I love an aesthetically pleasing website design, but what really makes a lasting impression?
Believe it or not, it’s the story your website tells. Stick with me here, because I want to share more about the real reason why your site isn’t winning over your ideal clients or customers.
1. Weak Brand Messaging
Your flashy design may wow folks, but if your brand’s message isn’t crystal clear, visitors will bounce fast! Strong messaging is the foundation of every successful website. Without it, your site is only another cute face in a crowded industry.
2. Confusing Copy Structure
If your copy is all over the place, visitors won’t stick around to decipher it. Structure is everything. If your messaging isn’t organized and easy to follow, you’re losing potential clients with every confused click.
3. Slow Loading Copy
Sure, your high-res images may look stunning, but if your copy takes too long to get to the point, you’re sabotaging yourself. Every word counts. Bloated website copy leads to visitors leaving to check out your competitor’s site.
4. Lack of Authenticity
Maybe you’re tired of hearing the word “authentic” in marketing. But I can’t beat around bush here. And the simple fact is, authenticity is important. So, when your site feels more like a sales pitch than a genuine conversation, you’re missing out on the chance to actually connect with your audience.
5. Inconsistent Tone
Sending mixed signals with your website copy is a BIG no no. Your design can’t say one thing, while your copy says another. It’s impossible to build trust and credibility in that way.
Fixing these problems can improve how your website looks and works. You’ll be more likely to attract your ideal clients or customers.
Ready to start converting more of your website’s visitors into clients or customers? Reach out to me today to chat getting started with my done-for-you website copywriting.
In addition to your actual website copy, my team and I create my signature Storytelling Meets Branding Guide for you. It’s a brand messaging guide that helps you tell consistent stories in your marketing content.
With it, you’ll get customized story-starters and story-driven content ideas for your social media email marketing.
PLUS, we also create wireframe designs for each page of your website. This is where you’ll see how your new copy could possibly look online. Neat, right?
Click here now to get started with my done-for-you copywriting experience.
Tags: copywriter, copywriting, digital marketing, website copywriter, website copywriting
