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Hey there, I´m Sophia

Social Media Manager and Copywritter

Download the free copywritting guide

 

Copywriting and Video, with a Strategist in the Room

You get a thinking partner who will ask better questions, make the hard calls, then build the copy and video around it.

HEY THERE! I’M DANIELLE, a former TV news reporter turned copywriter & video marketer

I once lugged around a camera that felt bigger than me, then convinced strangers, leaders, and yes, the occasional politician to talk on TV.

For nearly seven years, Central and Southeast Alabama was my beat. I wrote, shot, and edited stories from start to finish, which taught me how to spot what matters, then say it clearly.

Outside the newsroom, I self published a poetry book and created a magazine in print and digital. I also taught creative writing to local teens, which kept me grounded in what makes people pay attention.

In 2019, I started working with service based entrepreneurs who wanted marketing that helps them bring in more revenue. My portfolio includes copywriting for a Shark Tank featured brand and video for a therapy practice, with videos featured on their Psychology Today profiles.

You get a thinking partner, not a copy vending machine. I help you decide what to lead with, what to cut, then build the copy and video around it.

10+ years of storytelling, now built for sales.

THE STORY-SELLER SYSTEM

 CHOOSING THE STORY THAT MOVES PEOPLE TO ACT.

1. CLARITY 

First, I find what matters, and cut what is not pulling its weight.

2. DIRECTION

Then I make the messaging calls that shape how you show up.

3. EXECUTION

And finally, I build the copy and video that bring inquiries.

Testimonials

WHAT FOLKS ARE SAYING

FORGET THE SAME OLD CONTENT. YOU’VE GOT STORIES. I’LL HELP YOU SELL WITH THEM. 

Dr. Joe Burns

MONEY MASTERY COACH & KEYNOTE SPEAKER

She understood me from the start. During the initial session she asked questions that got me talking and was able to capture the way I said things and the essence of what I wanted in the copy. Every time you hire someone to write for you there is always a fear that it won’t come back sounding like you. Danielle’s work speaks for itself.

Sabatini Ferdinand

VIRTUAL ASSISTANT COACH & OPERATIONS MANAGER

“I’ve had websites done before and copy written before, and there was always a page that I loved more than the others. But this is not the case. I actually do love my entire website, which is mind-blowing to me. I feel proud to show it off now.”

Kara Stevens

FINANCIAL EDUCATOR, SPEAKER, & AUTHOR

“Danielle has a great way of capturing my voice. The open rates for my subscriber emails have increased – awesome open rates and awesome click rates.” 

Krystal Clark

SYSTEMS STRATEGIST

“The first moment that I sat down and read the first couple of lines, I leaned back and I was like, OK! This is so good! I felt very confident with reading the first page…like yep she got it!” 

Tasha Carter

LEADERSHIP TRAINER & EXECUTIVE COACH

At a time when I felt stuck and not sure how to communicate my vision, Danielle brought clarity, creativity, and professionalism to the process. Her videography skills were exactly what I needed. She transformed my ideas into something tangible and impactful, giving my brand the polished edge it needed.

Fightress Aaron

MENTAL HEALTH THERAPIST, NEW BEGINNINGS COUNSELING

Working with Danielle has been such a comfortable and personalized experience. The videos capture who we are, why we became therapists, and how we support our clients, bringing our message to life in a way we couldn’t have done alone.

Launching a new offer soon?

THE STORY-SELLER’S LAUNCH

A two week done for you launch package. I find the story that makes your offer stand out, then build your sales page, emails, and video direction around it.

Where stories meet sales

WAYS TO WORK TOGETHER

Website Copy

Sales Page Copy

Email Copy

Videography

Social Media Copy

Video Editing

See what’s possible 

Check out my copywriting and

video marketing projects

FEATURED CASE STUDIES

DR. JOE BURNS

SABATINI FERDINAND

KRYSTAL CLARK

Pull up a chair. Let’s talk story

SUBSCRIBE TO STORY-SELLING UNPLUGGED

Every week I send emails that read more like journal entries than marketing tips. They’re written to help you sell your services with more style, soul, and strategy through your words and your videos. It’s a peek into what I’m thinking about storytelling in marketing and what I’m up to as a creative entrepreneur.

   On the Blog

YEAH, THESE ARE WORTH READING

How Online Coaches Can Prevent Launch Week Burnout

How Online Coaches Can Prevent Launch Week Burnout

Launch week arrives and you're running on four hours of sleep, answering DMs between bites of cold pizza, and wondering why you forgot to eat lunch. Burnout during launch week happens because you're trying to do everything at once while showing up for the people...

Oops! You’re Procrastinating on Your Launch Copy Again

Oops! You’re Procrastinating on Your Launch Copy Again

​Launch week is two days away and you're rewriting your sales page at 11 PM while trying to film videos you meant to batch last Tuesday. The emails that are supposed to be going out tomorrow morning are sitting in your drafts folder. This keeps happening because...

Why Your Videos Get Views but Not Clients

Why Your Videos Get Views but Not Clients

Your videos look great. The lighting is decent, editing is smooth, and you’re posting consistently. But when it comes to booking calls or selling your services, nothing's working. Well turns out production quality alone won't save a video with weak messaging. Service...