I love an aesthetically pleasing website design, but what really makes a lasting impression? Believe it or not, it’s the story your website tells. Stick with me here, because I want to share more about the real reason why your site isn’t winning over your ideal clients or customers.
So, you’re jumping up and down about your snazzy, brand-new website. It’s dripping with compelling copy that highlights your brand’s flavor. But as the dust settles and the excitement slows down, you might find yourself wondering, “What’s next?”
Wondering what’s the secret behind creating a captivating brand story? Well, let’s break it down. A compelling brand story is your secret ticket to connecting with your audience emotionally, demonstrating who you are, what you stand for, and what makes you unique as an online coach.
website stands as your digital storefront, your brand’s home base. And the words you use there? Well, they are your welcoming committee.
Relying on overused and cliché phrases can detract from the impact of your message. In this blog post, we’ll take a look at some of the most commonly overused marketing phrases in the online coaching industry and suggest alternative phrases that can better communicate the unique value you bring to the table.
