So, you’re jumping up and down about your snazzy, brand-new website…
It’s dripping with compelling copy that highlights your brand’s flavor. But as the dust settles and the excitement slows down, you might find yourself wondering, “What’s next?” Well, I’ve got 5 things that you can do to maintain the hype of your new site. Let’s dig in:
1. Celebrate & Share
You’ve earned yourself a celebration! Once you’ve indulged in some well-deserved self-cheers, it’s time to show off your site to everyone. Shout it out loud on all your social media platforms. Share sneak peeks or do a virtual tour of your new online space.
2. Remix Your Content
Think of your website as your content vault. Start digging to find chunks that can be polished and reimagined into fresh marketing materials. Could a snippet from your homepage be a carousel of Instagram posts? Or maybe, a piece from your ‘About Me’ page can become the beginnings of an exciting welcome email to your new email subscribers.
3. Level Up with Video
Consider transforming a page or concept from your site into a captivating video or even a lively social media live session. Your blog posts could even serve as a springboard for an enlightening podcast or bite-sized video series. With video, you’re reaching out to those clients who adore a good visual story or prefer a listening experience.
4. Keep It Fresh
Keep your site lively and inviting with a steady stream of fresh content. Whether it’s insightful blog posts or glowing client testimonials, frequent updates keep your site engaging and signal to search engines that you mean business.
5. Deepen Connections via Email Marketing
Use elements of your compelling website copy to create an irresistible newsletter. It’s all about nurturing those deeper connections with your audience and reminding them of the awesome content and services awaiting them on your site.
Hopefully, these ideas are helpful for you. Keep in mind, your website is your dynamic, digital reflection – it should grow and glow just as brightly as you do!
