I love an aesthetically pleasing website design, but what really makes a lasting impression? Believe it or not, it’s the story your website tells. Stick with me here, because I want to share more about the real reason why your site isn’t winning over your ideal clients or customers.
So, you’re jumping up and down about your snazzy, brand-new website. It’s dripping with compelling copy that highlights your brand’s flavor. But as the dust settles and the excitement slows down, you might find yourself wondering, “What’s next?”
website stands as your digital storefront, your brand’s home base. And the words you use there? Well, they are your welcoming committee.
When you’re stuck amplifying your brand’s copy, it might seem like you’re the only one who isn’t attracting the right clients or customers. Maybe you find yourself thinking “What is my competition doing that’s working?” Or maybe you’re Googling every possible solution.
With sweaty palms and about 5-10 tabs open in my brain, it was safe to say anxiety was creeping in. This was the case nearly every day in my former TV news world. After hours of lugging around equipment and chasing interviews, I was on a race against the clock to write and edit video
