Feeling overwhelmed trying to get more ideal clients to click “buy" on your signature program, course, or service with your social media videos? Whew! Sometimes, it feels like trying to be heard in a crowded room where everyone’s shouting.

⛔ Pouring hours into creating videos every week but it’s like your ideal clients have hit the mute button?

⛔ You’ve hit up Google for the top video strategies, asked more questions in Facebook groups than you can count, or enrolled in a few self-paced video courses, but you’re still not making authentic connections.

⛔ Got a case of competitor envy? Copying their style or ditching your video plans won’t make your content stand out. 

⛔ Stuck or spending hours cutting, trimming, and tweaking your videos, but they still don’t pop.  

⛔ Sick of tossing time, money and energy into tactics that leave you high and dry?

Listen, the missing piece in your video content is genuine, strategic storytelling.

I know because I’ve guided clients who’ve been exactly where you are, struggling to infuse real storytelling into their content. That’s why I can’t brew up more coffee and nerd out with you about storytelling.

After being in this online space for over a decade – starting as a freelance writer, self-published author, digital/print magazine curator, and most recently as a TV news reporter, there’s one thing I know to be true: 

Storytelling sells. 

My Storytelling Meets Branding 3-Step Framework is the sure-fire to maximize your impact with potential clients: 

Defining – Gaining clarity of your brand’s goals and needs 

Strategizing – Getting to the root of your brand’s message in order to drive action

Extraction – Compiling all of your brand’s attributes to extract the most compelling facts and stories, flipping them into cohesive, sales-driven narratives 

Look, I’ve done a lot of storytelling over the years. As a former TV news reporter, I spent my days doing tons of listening, digging up information, and turning facts into compelling stories. After all the running around, serving communities, and toting around cameras bigger than me, I’m now helping coaches, consultants, and service providers reach their ideal clients with story-driven content. 

⚡ You’re excited about planning video content, now that you know how to effortlessly create up story-driven content like a pro.

⚡ You’re finally confident about your brand’s video content. Instead of spending hours checking out your competitor’s work, you’re zeroing in on your new clients who booked you thanks to your effortless, story-driven videos.

⚡ You’re feeling at ease, now that stressing about your video content strategy is a thing of the past.

An 8-week experience that will change the way you nurture your audience and sell your signature program, online course, or service. Story-Selling is the ultimate way to grab and keep the attention of your ideal clients. 

Including compelling stories in your marketing content: 

✅ Converts clients

✅ Ignites trust

✅ Builds relationships 

✅ Position you as an expert 

Work 1-on-1 with Danielle to master the art of compelling story-driven video content, PLUS shape a solid strategy for your offer’s nurture and launch videos.

💥 Gaining Total Clarity – Work with Danielle using her Storytelling Meets Branding 3-Step Framework. You’ll gain a clear understanding of compelling storytelling for video content that drives sales.

💥 Taking Action with a Solid Video Content Strategy – Together, we’ll create a strategy for story-driven nurture videos. This plan will help you boost your authority and sell your offers. 

💥 Finally Showing Up with Compelling Video Content – Say goodbye to hours of staring at a blank screen when sitting down to edit. 

💥 Effortlessly Brainstorming Story Ideas for Your Videos – Have a running list of story ideas that click with your audience when you dig a bit deeper.

💥 Repurposing with Ease – Learn the art of turning your existing content into for your video strategy. Yes, your videos, blog posts, and podcasts can be seen again!

💥 Batching for Consistency – No more last-minute scrambles. Learn the art of batching your video content for consistent, high-quality output.

Week 1 – Video Essentials 

Digging into what makes a video impossible to ignore.

Hooking your viewers in the first 10 seconds – critical stuff!

Creating call-to-actions that people actually want to click.

Plus, 2 Q&A sessions where no question is off-limits.

Week 2 – Your Brand Unplugged 

Defining what you want your content to achieve. Goals, goals, goals!

Doing a bit of detective work with some market research.

Getting clear on your brand story 

Nailing your brand messaging to keep your viewers glued.

Another 2 Q&A sessions to hash out all your thoughts.

Week 3 – Speaking On Camera with Confidence 

Tackling your frustrating camera anxiety.

Nailing the art of carrying your voice with motion and authority.

2 more Q&A sessions to ease your camera jitters.

Week 4 – Captivating Testimonials 

The ins and outs of creating testimonials that are genuine and credible.

Interview techniques and editing hacks to make your testimonials stand out.

2 Q&A sessions to perfect your testimonial strategy.

Week 5 – Mastering B-Roll for the Busy Online Coach 

Learning how to capture B-roll that adds that extra oomph to your videos.

2 Q&A sessions to get your B-roll questions answered.

Week 6 – Nurturing with Video

Creating a weekly video strategy that nurtures and engages.

Brainstorming video content that connects on an emotional level.

Writing scripts for videos that feel like a conversation, not a sales pitch.

2 Q&A sessions

Week 7 – Nailing Video Editing 

Breaking down the editing steps for clear, impactful videos.

Using the right tools that make editing simpler and more efficient.

 Learning how to blend scenes for a professional look.

Fine-tuning your video’s look and sound to perfection.

2 Q&A Sessions

Week 8 – Repurposing & Workflow Wonders 

Turning existing marketing content into engaging videos 

Creating a Manageable Workflow for brainstorming, scripting, filming, and editing
2 Q&A Sessions

Your time inside The Story-Seller’s Video Lab also includes 50 custom video prompts, 50 high-conversion video titles that help you build authority, engage and convert your ideal clients.

The steps to amplifying your brand with The Story-Seller's Video Lab: 

1. Apply for the Story-Seller's Video Lab. I want to know your brand's goals and needs. 

2. We’ll hop on a 20-minute call to chat about your application 

3. Secure your official 8 weeks in The Story-Seller's Video Lab. 

4. Complete and return your clarity questionnaire at least 48 hours before your time in the lab begins. This questionnaire is a key part of the process to help me do my BEST work. 

5. Get excited about your experience in The Story-Seller's Video Lab. 

Q: HOW DO I KNOW IF THE STORY-SELLER’S VIDEO LAB IS RIGHT FOR ME? 

A. The Story-Seller’s Video Lab is for you if you’re a online coach, course creator, or the owner of a service-based brand that has been in business for at least 6 months.

The Story-Seller’s Video Lab is also right for you if you’re in need of immediate support with your content strategy and content plan.

Q. WHAT IS THE TIME COMMITMENT FOR THE STORY-SELLER’S VIDEO LAB? 

The Story-Seller’s Video Lab is an 8-week 1-on-1 program. You’ll meet virtually with Danielle twice a week for 90 minutes.

Q: DO YOU OFFER PAYMENT PLANS?

A: A 20% deposit can be paid at the start of the program. The remaining balance will be invoiced upon completion of the program.