Are you hitting a wall when it comes to including video content into your social media strategy? Finding it difficult doesn’t mean that you give up. Maybe you haven’t found the one process you need to master nailing seamless and effective video marketing plan.
Well, fortunately, I’m here to help you to finally start fitting video content into your busy schedule without overwhelming yourself. If you’re juggling multiple times every day, this means being smart and efficient with your time. It’s also good to know that:
Planning is key – You can sit down with a notepad or laptop to outline your content in advance. This will help you hash out the topics you want to cover and strategically fit those videos into your overall content strategy – because remember you want to be purposeful in your approach.
Batch creation helps – You can dedicate a few hours to video creation, and during that time, you shoot not one or two, but three videos at max. You can do more if you have enough energy to do so. Why? Because it frees you from the constant pressure of having to create content daily. With a batch of videos ready to go, you can schedule them and relax, knowing your social media is covered for days or even weeks.
Authenticity matters – Authenticity builds trust like nothing else. Your audience appreciates seeing the human side of your brand – the imperfections, the quirks, and the genuine moments. It builds a great connection that goes beyond transactions.
Don’t give up on squeezing video content into your schedule! Win with smart planning, batch creation, and authenticity.
How I Started Using Video Content for My Social Media Presence
Not to humblebrag, but you may look at me, with my online presence, and think, “She’s not one to talk about struggling with social media.” Well, my process all comes from experience – specifically my nearly 7 year run in TV news where I was forced to film, edit, and write my own stories until about a year before I decided to leave the industry.
Needless to say, I took what I learned from that time and implemented a few other things to have a streamlined approach to my video content. You can do the same and I can confidently tell you that you’ll be:
Saving time – Right now, you’re probably scrambling every week, wondering what to post on your social media. It’s usually a time-consuming chore that leaves you drained. But when you start to plan and batch your video content, you’re saving time and energy. Now, you have extra time for other tasks that you love to do in your business.
Build trust – When you regularly share videos, you’re inviting your audience into your world. You’re showing the small and big victories, and even the challenges. You’re being real, and that type of authenticity is a magnet. Your ideal client or customer will see the real person or people behind your business.
Enhancing brand storytelling – Over time, you’ll begin to see how much depth you’re giving your audience with consistent videos. If you’re intentional about using video storytelling then you’ll take them on a journey that includes the founding of your business, values, and unique selling points.
Working in TV news helped me become a video content pro. Now, I want you to also save time, build trust, and enhance brand storytelling in your business using video content.
6 Easy Video Content Creation Strategies
The One-Minute Miracle – Every day, you grab your phone for a quick, no-fuss video. Maybe it’s you sipping that morning coffee, packaging an order, setting up your workspace, or a time-lapse of you chatting on a client call. These are perfect for Instagram Stories, Reels, or TikTok. They create a cool, ongoing story that your followers can tune into every day, making them feel more connected to you and your brand.
Behind The Scenes Take – For product brands, this could mean showing the journey of a product from concept to creation – like the crafting process of a handmade piece. Service-based? Take your audience through a day in your life, highlighting how you prepare for a client session or the tools you use. This behind-the-scenes storytelling turns your process into an engaging narrative, adding depth and context to your brand’s value.
The Selfie Video – Okay, so selfie videos are where you get personal. This is you, talking directly to your followers, sharing what’s on your mind. It could be a challenge you’re facing, a success you’re celebrating, or just a random thought or learning from your week. It’s about being vulnerable and authentic. These videos are great because they require minimal setup – just you and your phone. They’re perfect for any platform where you want to create a deeper bond with your audience by showing them the person behind the brand.
The Power of Playbacks – Capture the longer moments of your business, then share the highlights. Product brands can show a time-lapse of a product being made. Service-based businesses might share clips from a workshop or a team brainstorming session. These playbacks offer a peek into your business operations, revealing the human side and the team effort behind your brand.
You don’t have to put your business on pause every day to create video content for social media.
3 Actionable Steps to Implement This Approach Today
- Plan your content for the month.
- Be careful not to overcommit – start small.
- Sign up for my free 5-day video storytelling challenge here.
And finally…keep your videos relatable. Focus on authenticity over perfection. Share both successes and challenges, as this authenticity also builds trust and strengthens your audience connection.
I dare you to pick out even just one of the above steps and do it before you close your laptop today. Let me know which step you plan on doing first in the comments.
