Why Writing the Words on Your Website Could Be Bad for Business
I know how tempting it can be to try and save money by writing your own website copy. After all, you know your business better than anyone else, right? Well, I'm here to tell you that writing the words for your website all by yourself may not be the best idea, even if...
How Running a Magazine Taught Me to Create Attention-Grabbing Hooks
Every week, you're probably frantically typing away, trying to come up with the perfect hook for your latest content. You know, the one that'll make your ideal clients or customers stop in their tracks and think, “I need to work with this person, like, yesterday!” or...
How You Can Confidently Film Social Media Videos in Public
If the thought of filming yourself in public makes you want to run and hide, you’re in good company. Many business owners find this part of marketing especially challenging. But don’t worry, I’m here to help! From my experiences as a former TV news reporter, who...
Why Your Flashy Website Design Isn’t Bringing in Business
I love an aesthetically pleasing website design, but what really makes a lasting impression? Believe it or not, it’s the story your website tells. Stick with me here, because I want to share more about the real reason why your site isn’t winning over your ideal...
Stress-Free Ways to Nail Your Instagram Video Skills
If I were to ask you to rate your Instagram video marketing skills on a scale from 1 to 10, would you hesitate? If yes, breathe a sigh of relief - you're in the right place. I want to walk you through some practical steps that will help you nail your video marketing...
Video Repurposing Strategies for Businesses
Got a video that you're proud of? Well, don’t waste all of your hard work by placing it on one platform. I believe video repurposing strategies for businesses are a must for maximizing content reach and engagement across platforms. As I write this, I think of my...
Newsroom Insights for Marketing
What if I told you that my old newsroom desk, cluttered with deadlines was a guide for your marketing strategies? In this blog post, I’m sharing 10 newsroom insights for marketing that will help you. These are things that were a must for me during my nearly 7-year run...
Can You Fit Video Content Creation into Your Day?
Are you hitting a wall when it comes to including video content into your social media strategy? Finding it difficult doesn't mean that you give up. Maybe you haven't found the one process you need to master nailing seamless and effective video marketing plan. Well,...
Why ’90s TV Was the Unofficial School for Brand Storytelling
Alright, so who else grew up glued to shows like "Saved by the Bell," "A Different World," "Family Matters," "Boy Meets World," and "Full House?” Back then, I didn’t have a care in the world, and I surely didn’t realize these shows were schooling me in the power of...