So, you’re trying to make your business stand out? I’m right there with you. Personally, I’ve always liked taking the road less traveled in many things, so when I started Chayil Media Publishing, showing up in a unique way was a no-brainer for me. After all, in entrepreneurship, “ordinary” is another word for invisible.
That’s just one reason why I’m sharing 3 amazing books that will help take your business to a new level. These books have enhanced what I already do as a copywriter and video storytelling strategist. They’ve added new layers and perspectives to my work. And guess what? Without a doubt, these books will have you:
✅ Saying “No” to being basic
✅ Getting things done
✅ Taking big leaps
1.“Superfans” by Patt Flynn
When I first launched my business, I knew I had something special, but how to get noticed? That’s where “Superfans” by Pat Flynn comes in. This book taught me that success not only includes making sales, but also creating a loyal base of supporters.
In the book, Patt shares that superfans are people that buy your products or service – and they believe in your vision, so they champion your brand. They’re the ones wearing your merch, hyping you up on social media, and turning other folks into your clients or customers. It’s a reminder that building relationships go beyond transactions.
2. “The 12 Week Year” by Brian P. Moran and Michael Lennington
Back in my TV news days, hitting deadlines was a must. “The 12 Week Year” mirrors this high-efficiency environment. And while I’ve always been a go-getter, this book changed my approach to goal setting and productivity.
In the book, the authors challenge you to shift from the yearly mindset to a 12-week cycle, making you hyper-focused and efficient. It teaches you to treat every week as a month, every day as a week. This mindset shift means more urgency, accomplishment, less procrastination, and no burnout! I think it’s perfect for business owners who want to see rapid growth and are willing to put in the work to make it happen.
3. “Atomic Habits” by James Clear
Switching from the structured world of TV news to being my own boss wasn’t easy when it came to habits. See, I had a few habits that I wanted to ditch like…like multi-tasking or always feeling the need to check my email in fear of missing something.
This book changed my outlook. It emphasizes how tiny, incremental habits can lead to massive results over time. And no, it doesn’t focus on goal setting per say, but rather creating systems that make achieving your goals inevitable. For anyone looking to reshape their life or business, Atomic Habits is great.
Whether you’re about building deeper connections with your clients or customers, smashing your productivity goals, or just refining your day-to-day routine these reads belong on your shelf (or on your iPad, if you like to read digitally).
So, are you ready to turn your business dreams into your reality? Start reading these. And hey, if you ever need someone to help turn those insights into action, you know where to find me!
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Tags: books, business, business owner
