So, you’ve got a great course or program that you’re ready to market to the world.
Now, before you do, are these 3 things at the center of your marketing:
Strategy, authenticity, and empathy?
Leading with these elements is the ultimate way to set your program or course apart in this noisy digital world.
And when you include brand storytelling into the mix, you’re WINNING.
Because here’s the thing:
People don’t want to be hammered with marketing that just settles on their pain points.
I honestly think it breaks them down mentally – allowing them to feel a bit more down about the problem they actually need support with.
In order to excitedly pique your ideal client’s interest, you must put yourself in their shoes.
How is this done?
Well, you must market your program or course with content that helps your audience:
- Gain clarity about their problem
- Feel supported on their journey
- Get excited about the transformations on the other side of your offer
Now, in order to do this, you have to be committed to:
- Unlocking key stories within your brand that resonate with your audience – These stories can inspire, educate, or entertain your audience.
- Gathering key stories from previous clients – User-generated content is a sure-fire way to get your ideal clients to resonate with your offer. People get excited when they hear or read stories from other people who you’ve created great results for.
- Having conversations with potential clients – A perfect way to do this is by having LIVE Q&A sessions with your audience on social media. This allows you to create more connection. It’s also an opportunity for you to listen more to your audience.
At the end of the day, strategic, authentic, and empathetic marketing is the art of truly putting your audience first.
Once you do this, you’ll see just how much the know, like, trust factor actually matters in marketing.
Tell me, do you plan on trying any of the tips mentioned above? Or are you already intentional about putting your audience first?
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