Values tell you so much about a person. In the same way, company values can tell you a lot about a brand. Take a moment to think of your favorite brand. Chances are the reason why you're a loyal customer is because of their values. You love what they stand for. Now,...
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What’s Missing From Your Product or Service Launch?
Let's be real: A new product or service launch is beyond exciting, especially when you know the following is on point: ✅ Ideas ✅ Product development ✅ Market research However, there's something missing and if you've guessed high-quality copywriting you're correct....
4 Content Marketing Myths to Stop Believing Right Now
For some brands, content marketing can be kind of tricky. This is due to a lot of misinformation floating around. For instance, many people believe the algorithm is against them. I'm here to tell you that's not true. Unfortunately, myths like this and others could be...
3 Ways to Boost Your Email List
Have you ever wondered why no one is reading your subscriber emails? Instead they’re hitting delete and moving on. Maybe you're also wondering why people are constantly unsubscribing altogether? Fortunately, there are ways to stop this. It's important that you...
Importance of Clear Branding: Interview with the Innovator Podcast
We all know that it takes grit and commitment to stand out in the creative space. I recently had the chance to chat all about the importance of clear branding with Erica Sullivan - the host of "The Innovator Podcast." It was such an amazing interview! Here's a quick...
3 Ways to Make Your Brand’s Content Stand Out
“How can we be better than the competition?” That’s something I heard a lot while working in television news as a reporter. It’s something I also still hear in the content marketing space working with brands who have all of the bright intentions of successfully...