Look, there is tons of content out there… But what makes captivating content? Content that keeps people coming back time after time? Content that converts your browsers into clients? So, it’s one thing to just push out content for your brand. But it’s a totally...
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Website Copywriting
What’s the Big Deal About Social Proof?
Tucked away in one of many folders on my laptop is a folder for social proof… After being knee-deep in exciting work, I always make sure to update this folder with social proof for my website, email subscribers, and social media community. Social proof is also one of...
Frustrating Results of Ghosting Email Subscribers
Here's the thing, ghosting your email subscribers isn't cool. Now, trust me I understand just how busy things can get while building your brand, but here's the truth - your marketing matters. HERE'S WHY: The chances of someone actually taking action with this tactic...
Why Market Research + Social Listening Matters
Chances are, there are tons of other brands that are similar to yours. Right? However, what makes yours different? These days, I believe many businesses are caught up in too many trends and shiny tools in technology that effective strategies...
3 Wins to Gain from High-Level Copywriting
Let's be real, running a brand takes a lot of time and energy. High-level copywriting is certainly one of the vehicles that makes everything move along smoothly. This is especially true if you're stuck on coming up with the right words to say...stuck trying to make...
Pumpkin Spice Latte Edition of Content Marketing
If you're thinking of giving up on content marketing, think again. I'm personally not a fan of pumpkin spice latte or anything pumpkin. However, if these flavors existed, I'm sure I'd be on board. Until then, here's my version: BASE OF BRAND AWARENESS Remember "your...