Relying on overused and cliché phrases can detract from the impact of your message. In this blog post, we'll take a look at some of the most commonly overused marketing phrases in the online coaching industry and suggest alternative phrases that can better communicate...
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Mind Your Sales: The Psychology Behind Great Sales Pages
If you’re like me, you’ve had more than a few sales pitches that have left you feeling cold. It could even be something as simple as using the wrong words to describe a product or service – words that might turn you off instead of motivating you to take action. When...
The Role of Sales Psychology in Copywriting
If you’re like me, you’ve had more than a few sales pitches that have left you feeling cold. It could even be something as simple as using the wrong words to describe a product or service – words that might turn you off instead of motivating you to take action. When...
Why Strategy, Authenticity, & Empathy Matters
So, you’ve got a great course or program that you’re ready to market to the world. Now, before you do, are these 3 things at the center of your marketing: Strategy, authenticity, and empathy? Leading with these elements is the ultimate way to set...
Why You Don’t Need Another Vague Copywriting Template
So, you’ve got your hands on what seems to be an amazing copywriting template... You're hoping more clients and customers will flock your way. So, you're ready to plug in just a few details about your business before sharing with the world. Now, before you do, you’ve...
The #1 Secret to Boosting Your Content
Look, there is tons of content out there… But what makes captivating content? Content that keeps people coming back time after time? Content that converts your browsers into clients? So, it’s one thing to just push out content for your brand. But it’s a totally...