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Hey there, I´m Sophia

Social Media Manager and Copywritter

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The Role of Sales Psychology in Copywriting

The Role of Sales Psychology in Copywriting

If you’re like me, you’ve had more than a few sales pitches that have left you feeling cold. It could even be something as simple as using the wrong words to describe a product or service – words that might turn you off instead of motivating you to take action. When...

Why Strategy, Authenticity, & Empathy Matters

Why Strategy, Authenticity, & Empathy Matters

So, you’ve got a great course or program that you’re ready to market to the world.  Now, before you do, are these 3 things at the center of your marketing:  Strategy, authenticity, and empathy?  Leading with these elements is the ultimate way to set...

The #1 Secret to Boosting Your Content

The #1 Secret to Boosting Your Content

Look, there is tons of content out there… But what makes captivating content? Content that keeps people coming back time after time? Content that converts your browsers into clients? So, it’s one thing to just push out content for your brand. But it’s a totally...