Wondering what’s the secret behind creating a captivating brand story? Well, let's break it down. A compelling brand story is your secret ticket to connecting with your audience emotionally, demonstrating who you are, what you stand for, and what makes you unique as...
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Website Copywriting
How to Make Your Website Copy Stand Out in 2023
Have you ever wondered how the power of words on your website can transform your online coaching business? Over the years, we’ve seen the online coaching industry evolve and grow in exciting ways. Amid this dynamic environment, your website stands as your digital...
8 Overused & Cliché Phrases Online Coaches Should Avoid in Marketing
Relying on overused and cliché phrases can detract from the impact of your message. In this blog post, we'll take a look at some of the most commonly overused marketing phrases in the online coaching industry and suggest alternative phrases that can better communicate...
Mind Your Sales: The Psychology Behind Great Sales Pages
If you’re like me, you’ve had more than a few sales pitches that have left you feeling cold. It could even be something as simple as using the wrong words to describe a product or service – words that might turn you off instead of motivating you to take action. When...
The Role of Sales Psychology in Copywriting
If you’re like me, you’ve had more than a few sales pitches that have left you feeling cold. It could even be something as simple as using the wrong words to describe a product or service – words that might turn you off instead of motivating you to take action. When...
Why Strategy, Authenticity, & Empathy Matters
So, you’ve got a great course or program that you’re ready to market to the world. Now, before you do, are these 3 things at the center of your marketing: Strategy, authenticity, and empathy? Leading with these elements is the ultimate way to set...








