How to Prep Your Brand for Holiday Sales
Can you believe the holidays have arrived ALREADY? For most of you, this is the season where you're excited about shining the most. Here are a few tips to get your wheels turning towards the sales you're looking for. Start Planning Your Holiday Campaign If you haven't...
4 Barriers to a Successful Service or Product Launch
So, you're EXCITED about your upcoming service or product launch, but is it REALLY worth your time to spend hours trying to crank out words? Chances are, you would rather be doing something else with your time. However, there are some barriers that you're still...
The Lifetime Value of a Well-Written Sales Page
Think again, if you believe your sales page is only for a one-time occasion.Long after, you've thrown the confetti for your product or service launch, the wheels of your sales page are still churning out gold.Now, that's ONLY the case if it's a well-written sales page...
5 Elements of a Solid Social Media Strategy
Building brand awareness for other creative brands on social media is one of my favorite things to do in my business. That's just one reason why I'm sharing 5 elements of a solid content strategy. These tried-and-true tips will help you build brand awareness to reach...
4 Content Marketing Myths to Stop Believing Right Now
For some brands, content marketing can be kind of tricky. This is due to a lot of misinformation floating around. For instance, many people believe the algorithm is against them. I'm here to tell you that's not true. Unfortunately, myths like this and others could be...
3 Compelling Subject Lines to Spark Subscriber Open Rates
When was the last time most of your email subscribers actually opened your email? This is a big deal! When it comes to your brand’s email list open and click rates matter. They both tell you how valuable and engaging your content actually is. In fact, most open rates...
3 Ways to Boost Your Email List
Have you ever wondered why no one is reading your subscriber emails? Instead they’re hitting delete and moving on. Maybe you're also wondering why people are constantly unsubscribing altogether? Fortunately, there are ways to stop this. It's important that you...
Importance of Clear Branding: Interview with the Innovator Podcast
We all know that it takes grit and commitment to stand out in the creative space. I recently had the chance to chat all about the importance of clear branding with Erica Sullivan - the host of "The Innovator Podcast." It was such an amazing interview! Here's a quick...
3 Ways to Make Your Brand’s Content Stand Out
“How can we be better than the competition?” That’s something I heard a lot while working in television news as a reporter. It’s something I also still hear in the content marketing space working with brands who have all of the bright intentions of successfully...