Stories + Transformations = Sales
If you've ever geared up for an exciting launch or you're thinking of launching something new, chances are you get excited about all of the features and benefits of your launch. Well here's something to think about: Here's the deal - engaging stories and...
How Company Values Fit Into Your Copy
Values tell you so much about a person. In the same way, company values can tell you a lot about a brand. Take a moment to think of your favorite brand. Chances are the reason why you're a loyal customer is because of their values. You love what they stand for. Now,...
Why Sticking to the Facts is Costing Your Launch
It’s not uncommon to see brands launching new offers throughout the year. However, when it comes to launches, no matter how exciting they are, they can also be overwhelming to most entrepreneurs - especially if you’re a solopreneur. Maybe you’re one of...
Simple Facts Aren’t Enough for Your Sales Copy
There are many things in business that are life-changing including this belief: Your next service or product launch requires a clear and engaging narrative, not a vague outline of facts about your offer. When it comes to launches, it’s easy for you to get caught...
Results of Quality Email Sales Copy
Here's the thing, ghosting your email subscribers isn't cool. Now, trust me I understand just how busy things can get while building your brand, but here's the truth - your marketing matters. Here's Why: The chances of someone actually taking action with this tactic...
3 Missing Pieces in Your Email Sales Campaign
Buzzing with excitement about a new product or service that you plan to launch this year? Well, before sharing all the juicy details, you'll want to have a solid strategy for your email sales campaign. Trust me, you don’t want your launch to be difficult because of a...
Try This Sure-Fire Welcome Email Sequence
Now, if you’re like many brands you’re probably constantly thinking of different ways to really leverage your digital content. Maybe you’re wondering how you can set the foundation and gain some momentum going forward. Well, a sure-fire way to do exactly that is...
Pumpkin Spice Latte Edition of Content Marketing
If you're thinking of giving up on content marketing, think again. I'm personally not a fan of pumpkin spice latte or anything pumpkin. However, if these flavors existed, I'm sure I'd be on board. Until then, here's my version: BASE OF BRAND AWARENESS Remember "your...
What’s Missing From Your Product or Service Launch?
Let's be real: A new product or service launch is beyond exciting, especially when you know the following is on point: ✅ Ideas ✅ Product development ✅ Market research However, there's something missing and if you've guessed high-quality copywriting you're correct....