Why You Shouldn’t Neglect Email Marketing
Social media isn’t the only way to for your business or organization to stay visible. Just like a lot of things in this online space, there are certain elements that must work together. I believe that social media and email marketing can work together to benefit your...
What’s the Big Deal About Social Proof?
Tucked away in one of many folders on my laptop is a folder for social proof… After being knee-deep in exciting work, I always make sure to update this folder with social proof for my website, email subscribers, and social media community. Social proof is also one of...
Avoid These Pre-Launch Mistakes At All Costs
I want to bring to light a few mistakes that a few entrepreneurs are making while launching their course or program. Ready? Let's get into it: 🚫 Not thinking about why your course or program is the best solution There are tons of courses or programs out there,...
Frustrating Results of Ghosting Email Subscribers
Here's the thing, ghosting your email subscribers isn't cool. Now, trust me I understand just how busy things can get while building your brand, but here's the truth - your marketing matters. HERE'S WHY: The chances of someone actually taking action with this tactic...
Why Market Research + Social Listening Matters
Chances are, there are tons of other brands that are similar to yours. Right? However, what makes yours different? These days, I believe many businesses are caught up in too many trends and shiny tools in technology that effective strategies...
3 Wins to Gain from High-Level Copywriting
Let's be real, running a brand takes a lot of time and energy. High-level copywriting is certainly one of the vehicles that makes everything move along smoothly. This is especially true if you're stuck on coming up with the right words to say...stuck trying to make...
The Fastest Way to Lose Your Email Subscribers
If you’ve ever launched a course or program, you know the first step in starting an email list. However, if you’ve ever launched a course or program and you suddenly saw quite a few unsubscribers from your email sequences, you’re probably wondering what you’re doing...
Stories + Transformations = Sales
If you've ever geared up for an exciting launch or you're thinking of launching something new, chances are you get excited about all of the features and benefits of your launch. Well here's something to think about: Here's the deal - engaging stories and...
How Company Values Fit Into Your Copy
Values tell you so much about a person. In the same way, company values can tell you a lot about a brand. Take a moment to think of your favorite brand. Chances are the reason why you're a loyal customer is because of their values. You love what they stand for. Now,...