Why I Still Think Like a Journalist
2 years ago, I left TV news reporting behind but guess what? ⠀⠀I STILL think like a journalist for my clients. ⠀Look, I’m forever obsessed with strategy and enthused with storytelling, so it’s no surprise that I’ve merged my former reporting hat with Chayil Media...
The #1 Secret to Boosting Your Content
Look, there is tons of content out there… But what makes captivating content? Content that keeps people coming back time after time? Content that converts your browsers into clients? So, it’s one thing to just push out content for your brand. But it’s a totally...
Sales Page vs Landing Page
What's the difference between a landing page and a sales page? If you have an email list, chances are you have a lead magnet that you’d like your subscribers to get their hands on. Right? The best way to do this is by having a landing page. Landing pages are...
3 Costly Sales Page Mistakes
Frustration instantly kicks in, if your sales page isn’t doing the job for your program or course launch. You immediately start thinking, “What did I do wrong?” For a lot of business owners, launching a new program or course can be extremely stressful. So...
How to Instantly Build Your Email List
Around here, I believe your email list is pretty special… After all, your subscribers are the people who take time out of their precious day to hear or read what you have to say. I personally pop into my subscriber's inbox every week, with valuable content. So...
The Most Critical Part of Your Launch
Launching a new program or course is already tough enough, but why make it harder on yourself by not pre-launching your offer the right way? If you’ve ever launched a program or course, you know exactly what I’m talking about. However, if you haven’t launched a...
3 Wins From Core Brand Values
At the end of the day, your core brand values resonate with your tribe of people.Here are the 3 Wins From Core Brand Values: 1. Your core brand values, make your brand stand out. Online space is a noisy place, there is so much out there. A lot of people are sounding...
Why Your Course or Program Launch isn’t Working
If you’ve ever launched a course or program before and the results were very frustrating versus very exciting, ask yourself this one thing: Did I really engage with my email subscribers? Chances are if you didn’t do this, you more than likely put all your eggs in one...
Email Welcome Sequences = Bingeable Content
Have you ever wished that you could get your potential customers or clients to binge your brand’s content? You know, binging someone’s content is a sure-fire way of getting to know their brand better and feeling comfortable to reach out to them for support. The...