3 Key Brand Stories to Unlock
When you’re stuck amplifying your brand’s copy, it might seem like you’re the only one who isn’t attracting the right clients or customers. Maybe you find yourself thinking “What is my competition doing that’s working?” Or maybe you’re Googling every possible...
How to Build Your Story Bank
CONFESSION: My notes app is out of control! Because I'm always keeping a running list of story ideas for content. When I left TV news, I brought this habit - and many others with me. So, instead of jarring my mind during content creation days, I can...
End Content Creation Frustration
I know just how overwhelming it can be listening to all the “gurus” about content creation. It’s super easy to get stuck doing “all the things," worrying about algorithms, or how many people are subscribed to your email list. Frustration and stress only come...
Why Strategy, Authenticity, & Empathy Matters
So, you’ve got a great course or program that you’re ready to market to the world. Now, before you do, are these 3 things at the center of your marketing: Strategy, authenticity, and empathy? Leading with these elements is the ultimate way to set...
Why You Don’t Need Another Vague Copywriting Template
So, you’ve got your hands on what seems to be an amazing copywriting template... You're hoping more clients and customers will flock your way. So, you're ready to plug in just a few details about your business before sharing with the world. Now, before you do, you’ve...
The #1 Way to Instantly Build Your Email List
So, you or your team have spent hours creating a freebie that you can share with people who subscribe to your email list... But there’s a problem… No one is signing up. Look, I know what it’s like to spend hours in Canva creating printable downloads for email...
More Than Great Copy is Required for Conversions
So, you’re excited to finally have great copy to send out to your email subscribers… Now, before you press send, there’s one thing you must know. Building your email list requires more than great copy. As a copywriter, I obviously spend a lot of time with...
Why Your Content Frustrates You
Is your niche too saturated? Are people on your email list only because they wanted to download the free resource that you or your team spent hours in Canva creating? Is the algorithm against you? These are just a few questions that many coaches, course creators, and...
This Content Myth Is Leaving You Stuck
Don't fall for the myth that content planning is the most important thing in your brand. Focus your attention on your content strategy first. I think content planning is a big distraction for a lot of people. Back in 2013, when I started a blog that’s now a...