Why Strategy, Authenticity, & Empathy Matters
So, you’ve got a great course or program that you’re ready to market to the world. Now, before you do, are these 3 things at the center of your marketing: Strategy, authenticity, and empathy? Leading with these elements is the ultimate way to set...
Why You Don’t Need Another Vague Copywriting Template
So, you’ve got your hands on what seems to be an amazing copywriting template... You're hoping more clients and customers will flock your way. So, you're ready to plug in just a few details about your business before sharing with the world. Now, before you do, you’ve...
The #1 Way to Instantly Build Your Email List
So, you or your team have spent hours creating a freebie that you can share with people who subscribe to your email list... But there’s a problem… No one is signing up. Look, I know what it’s like to spend hours in Canva creating printable downloads for email...
More Than Great Copy is Required for Conversions
So, you’re excited to finally have great copy to send out to your email subscribers… Now, before you press send, there’s one thing you must know. Building your email list requires more than great copy. As a copywriter, I obviously spend a lot of time with...
Why Your Content Frustrates You
Is your niche too saturated? Are people on your email list only because they wanted to download the free resource that you or your team spent hours in Canva creating? Is the algorithm against you? These are just a few questions that many coaches, course creators, and...
This Content Myth Is Leaving You Stuck
Don't fall for the myth that content planning is the most important thing in your brand. Focus your attention on your content strategy first. I think content planning is a big distraction for a lot of people. Back in 2013, when I started a blog that’s now a...
Why You Think Your Niche is Too Saturated
So, you think your niche is too saturated? Think again… These are the REAL reasons why you think your niche is too saturated - and sorry but the algorithm or the number of people in your niche has nothing to do with it. You’re simply: 👉🏾 Not documenting key...
How to Excite New Email Subscribers
I know a lot of people are telling you the key to gaining new email subscribers is by giving away something for free, like a checklist or roadmap. While this is a great idea, there's more to the process of gaining new email subscribers. Look, I love a good free...
Your Niche Is Not “Too Saturated”
You’re settling when you say this... "My niche is too saturated." Cut through the noise by bringing your brand’s UNIQUE attributes to the table. Your ideal customer or clients actually have a lot to feast on… But you’re leaving them hungry. Why settle with the same...