The Role of Sales Psychology in Copywriting
If you’re like me, you’ve had more than a few sales pitches that have left you feeling cold. It could even be something as simple as using the wrong words to describe a product or service – words that might turn you off instead of motivating you to take action. When...
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10 Questions to Create a Compelling Brand Story
To tell the right story and attract an audience that benefits you, you need to evaluate your company, target audience, and other categories that are necessary for your success. A great strategy to unlock all the information you need is to ask yourself deep and...
How Storytelling Sets Your Brand Apart
Did you know that the human brain is wired or attracted to stories? This is because stories are how the human brain learns, grows, and remembers things. Through stories, you can better remember important events and communicate or connect with your audience. As an...
What Exactly Is Brand Messaging?
Brand messaging is your way of communicating what your brand stands for. It's also known as brand voice or brand narrative. Your brand messaging may change over time, but it shouldn't change radically. People form a bond with brands. They want to know who the company...
3 Common Email Marketing Mistakes
Email copywriting has become more important than ever before. Email marketing is a huge part of many companies' marketing strategies, and with good reason: it's highly cost-effective and can reach your target audience quickly, easily, and with minimal effort on your...
3 Steps to Building a Booked Out Brand
Oftentimes, a lot of business owners reach out to me to work with them as their copywriter and story strategist because they’re also impressed with how I show up online.I can’t count how many times people have said how I’m very visible and consistent with my messaging...
Here’s the Value of Binge-Worthy Free Content
I’m sure you have a great service, program, or digital product to offer people. However, if someone comes across your social media page, sales page, or website for the first time, they’re not going to instantly invest in your offer. Why? Well, I don’t know about you...