From Skeptical to Sold: Building Trust with Email Marketing
Email marketing can often be seen as a way to make quick sales and bring in revenue. Don't get me wrong, it's definitely an effective tool for driving sales. But it can be so much more than that. By shifting your perspective and viewing email marketing as a long-term...
Copywriting & Story Strategy with a Reporting Twist
In my former role as a TV news reporter, I always had to think on my feet and think outside the box to come up with unique ways to tell a story. That same mindset helps me craft unique and engaging messages as a copywriter and story strategist for online...
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Why You Should Stop Obsessing Over SEO
It's easy to get caught up in the hype about search engine optimization (SEO). You’re constantly told that you need to include the right keywords, use proper header tags, and make sure our website is mobile-friendly in order to rank well in search engines. But...
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The Role of Sales Psychology in Copywriting
If you’re like me, you’ve had more than a few sales pitches that have left you feeling cold. It could even be something as simple as using the wrong words to describe a product or service – words that might turn you off instead of motivating you to take action. When...
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10 Questions to Create a Compelling Brand Story
To tell the right story and attract an audience that benefits you, you need to evaluate your company, target audience, and other categories that are necessary for your success. A great strategy to unlock all the information you need is to ask yourself deep and...