Email Marketing Fails You Didn’t Know You Were Making
So, you checked your email analytics and… yikes. Open rates are flatlining, click-throughs are basically non-existent, and conversions? Yeah, let’s not even go there. But don’t panic, things can change. I started using email marketing in 2014 and I know exactly what...
4 Ways to Stop Overthinking Videos and Get Consistent
Creating videos takes work. Planning shoots, thinking up ideas, and posting every week can eat up time and energy. With a few simple strategies, you stop overthinking videos. Things can actually get easier, and maybe a bit fun. Why Social Media Videos Matter People...
How I Build Strong Client Relationships
When I started my business in 2019, I quickly learned that strong client relationships are everything. They keep things running smoothly and are the backbone of long-term success. So how do I build these connections? Here’s a peek into how I work with my clients and...
Safe Space Captions for Therapists, 3 Types for Instagram
Many therapists struggle to engage with their potential clients online, especially when it comes to creating safe space captions for therapists on Instagram. They often find themselves wondering, "What kind of content should I post?" or "How can I use safe space...
Real Estate Social Media Captions to Attract Buyers
Are your real estate listings getting lost in the social media shuffle? Wowing potential buyers with compelling real estate social media captions can turn a simple property post into an amazing opportunity. Here are 5 caption ideas that will improve your real estate...
Interior Designer Website Copy Mistakes
Are you an interior designer struggling to attract clients online? Your website may be the problem. See, many talented interior designers struggle to attract clients online. I personally think interior designer website mistakes looks a lot like this...your designs are...
Why Writing the Words on Your Website Could Be Bad for Business
I know how tempting it can be to try and save money by writing your own website copy. After all, you know your business better than anyone else, right? Well, I'm here to tell you that writing the words for your website all by yourself may not be the best idea, even if...
How Running a Magazine Taught Me to Create Attention-Grabbing Hooks
Every week, you're probably frantically typing away, trying to come up with the perfect hook for your latest content. You know, the one that'll make your ideal clients or customers stop in their tracks and think, “I need to work with this person, like, yesterday!” or...
How You Can Confidently Film Social Media Videos in Public
If the thought of filming yourself in public makes you want to run and hide, you’re in good company. Many business owners find this part of marketing especially challenging. But don’t worry, I’m here to help! From my experiences as a former TV news reporter, who...