by Danielle Wallace | Feb 7, 2025 | email marketing
Most email marketing advice is played out. We’ve all seen the same advice recycled over and over…offer a freebie, slap a form on your site, and hope for the best. But if that strategy actually worked, you’d already have a growing list of subscribers who love...
by Danielle Wallace | Jan 12, 2025 | Brand Storytelling
If you’ve been relying on TikTok for growth or wondering what Meta’s been up to lately, then keep reading. Big changes are So…TikTok may be getting kicked out of the U.S., Meta’s trying to make us BFFs with bots, and ditch their official fact-checkers. If you’re...
by Danielle Wallace | Dec 30, 2024 | Video Marketing
Lawyers, you know the right clients can make or break your practice. The quality, dream-case clients who respect your expertise are out there, but the question is, “How do you get them to choose you?” Well, there’s one type of video that can completely...
by Danielle Wallace | Dec 2, 2024 | Website Copywriting
In 2013, I started Memoirs of a Virtuous Woman as a blog. I wanted to create a space where women could share their stories and find support walking the narrow path in Christ. The blog took off, and by 2016 it grew into a quarterly print/digital magazine with...
by Danielle Wallace | Oct 27, 2024 | Email Copywriting
So, you checked your email analytics and… yikes. Open rates are flatlining, click-throughs are basically non-existent, and conversions? Yeah, let’s not even go there. But don’t panic, things can change. I started using email marketing in 2014 and I know exactly what...
