Are you an interior designer struggling to attract clients online? Your website may be the problem. See, many talented interior designers struggle to attract clients online. I personally think interior designer website mistakes looks a lot like this…your designs are as stunning as a Fixer Upper reveal, but your website often feels more like a before shot – cluttered, confusing, and not doing their work justice.
It’s like seeing a master chef serve gourmet meals on paper plates. These designers have the skills to change homes, but their words aren’t turning visitors into clients.
You need your website content to work as hard as Chip and Joanna Gaines on demo day. Now, here are some tips that can help you avoid common interior designer website mistakes:
Website Mistake #1 – Confusing Copy on Your Interior Design Site
Have you noticed how Chip and Joanna explain renovations in simple terms on Fixer Upper? Well, your website should speak your client’s language. Using too much design lingo can make potential clients feel lost and overwhelmed.
Mistake: “We specialize in creating harmonious spatial flow with a focus on ergonomic functionality.”
Better: “We design comfortable, beautiful rooms that work for your lifestyle.”
Designer Website Error #2 – Lack of Personal Touch
Clients don’t simply want a designer. They want to work with you. If your website doesn’t share your passion for design or what makes you unique, clients may not feel a connection.
Mistake: Only listing your qualifications and services.
Better: Sharing why you love design and how you got started, just like Joanna shares her inspiration on the show.
Interior Design Website Blunder #3 – Poor Project Showcases
The best part of any home makeover show is the big reveal. If you’re not showing off your own before and after transformations, you’re missing a huge opportunity to wow potential clients.
Mistake: Only showing perfectly styled “after” photos.
Better: Displaying dramatic before and after photos that highlight your skills.
Web Copy Mistake #4 – Vague Service Descriptions for Designers
If clients can’t easily understand what you offer and get an idea of your pricing, they may move on to another designer. Clear information builds trust.
Mistake: “Contact us for a quote on our bespoke design services.”
Better: “We offer full-room designs starting at $X, with a typical project ranging from $X to $X.”
Interior Designer Site Mistake #5 – Hidden Contact Information
If a potential client is excited about working with you but can’t figure out how to get in touch, you’ve lost them. Your contact information should be as easy to find as Chip’s favorite hammer.
Mistake: Hiding contact info on a separate page or at the bottom of your site.
Better: Having a clear “Contact Me” button on every page and your phone number in the header.
If these interior designer website mistakes make you cringe then, I’ve done my job here. Hopefully, you’re motivated to give your website a makeover that would make Chip and Joanna proud. I’m sure you don’t want to let bad writing chase away your potential clients.
Want help making the words on your interior design website better?
I’m a storytelling-enthused copywriter that’s been helping service professionals like you sound great since 2019. I can write:
💡 Words for your website
💡 Email marketing content
💡 Social media posts
💡 Sales pages that sell special offers
Talk to me for 20 minutes to see if we’re a good fit to work together. Click here now to schedule a day and time that works best for you. It’s the first step to making your website as beautiful as the rooms you design!
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