Pumpkin Spice Latte Edition of Content Marketing

If you’re thinking of giving up on content marketing, think again.

I’m personally not a fan of pumpkin spice latte or anything pumpkin. However, if these flavors existed, I’m sure I’d be on board.

Until then, here’s my version:

BASE OF BRAND AWARENESS

Remember “your why” for using content marketing which is value of brand awareness.

HINT OF DESIRE

Take a moment to think about the solutions you can provide for your ideal customers or clients.

SPOONFUL OF INTEREST

Trends are great and all, but ask yourself “What truly interests my audience?”

SWEET TOPPING OF ACTION

Give your audience a taste of consistent, cohesive, and engaging content.

Sound good?

I hope you’re loving this version of PSL. Be sure to comment below with any thoughts about what you could do differently in terms of your brand’s content.