If you’re thinking of giving up on content marketing, think again.
I’m personally not a fan of pumpkin spice latte or anything pumpkin. However, if these flavors existed, I’m sure I’d be on board.
Until then, here’s my version:
BASE OF BRAND AWARENESS
Remember “your why” for using content marketing which is value of brand awareness.
HINT OF DESIRE
Take a moment to think about the solutions you can provide for your ideal customers or clients.
SPOONFUL OF INTEREST
Trends are great and all, but ask yourself “What truly interests my audience?”
SWEET TOPPING OF ACTION
Give your audience a taste of consistent, cohesive, and engaging content.
Sound good?
I hope you’re loving this version of PSL. Be sure to comment below with any thoughts about what you could do differently in terms of your brand’s content.
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