Not feeling email marketing right now?
I get it…
Just last month, a lot of marketers were “beating people up” for not having an email list.
I don’t believe in this…
What I do believe in is this:
Helping you understand the potential behind email marketing for your brand and enlightening you on how to stand out.
Standing out in your subscriber’s inbox looks like this:
PULL OUT YOUR BRAND’S STORIES
There are tons of stories locked away in your brand’s toolkit. Dig deep to find them. Your brand’s stories are a perfect element to weave into the overall goal of your next email campaign.
Why stories?
Because they’re easy to digest and relatable.
GETTING PERSONAL
Why not step outside the box with an unexpected video for your subscribers? Video is here to stay and it feels like you’re having a virtual coffee or tea chat with your subscribers.
HIGHLIGHT USER GENERATED CONTENT
User-generated content isn’t just for social media.
All of your amazing client or customer testimonials deserve to be the main course of some of your email campaigns.
These are also GOLD when it comes to getting your subscribers to relate to your content.
When they read or watch these testimonials, they’re able to visually see what’s on the other side of working with you.
And just like I mentioned your brand stories earlier, your user-generated content should also be in the form of stories that tie in with an overall goal of a campaign.
So, are you excited about email marketing again?
If so, let’s chat about your brand’s upcoming emails.
Chayil Media Publishing’s email copywriting experience includes:
– Strategy sessions to dive into the unique concept behind your emails, brand voice, and target audience
– Strategic and authentic email copy that builds brand awareness, nurtures, engages, and converts your audience
– Powerful subject lines and preview text that excite your dream clients or clients to take action.
Sound great?
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