Why I Still Think Like a Journalist

2 years ago, I left TV news reporting behind but guess what? ⠀
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I STILL think like a journalist for my clients.
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Look, I’m forever obsessed with strategy and enthused with storytelling, so it’s no surprise that I’ve merged my former reporting hat with Chayil Media Publishing. ⠀
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What does this look like exactly? ⠀
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Well, I still think like a journalist in terms of: ⠀

ALWAYS STRATEGIZING WAYS MY CLIENTS CAN STANT OUT
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Bringing something different to the table is always key if you want to stand out from competitors. ⠀
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Having a different or polarizing perspective is the best thing you can do. ⠀
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Be BOLD.⠀
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ALWAYS BEING FULL OF CURIOSITY FOR MY CLIENT’S CONTENT
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I LOVE soaking up information about my clients and being curious about emerging trends.⠀
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Both of these help me do my BEST work. ⠀
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ALWAYS DIGGING DEEPER INTO THE FACTS
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I’m not a fan of surface-level content. I love getting to the root and flipping them into cohesive narratives. This, of course, entails me asking TOUGH, yet necessary and GOOD questions. ⠀
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These are just a few reasons why I stand by my Storytelling Meets Branding Framework: ⠀
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1. Defining – Gaining clarity of your brand’s goals and needs⠀
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2. Strategizing – Getting to the root of your brand’s messaging in order to drive action⠀
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3. Extracting – Compiling all of your brand’s attributes to extract the most compelling facts and flip them into cohesive, sales-driven narratives ⠀
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At the end of the day, I’m forever thinking like a journalist because I know the POWER of storytelling. ⠀