WEBSITE COPYWRITING EXPERIENCE
POWERED BY STRATEGY, RESEARCH, AND STORYTELLING
WITH DANIELLE WALLACE
Feeling called out by any of these?
Business looks solid on the outside, but the site still reads like something you pulled together in a rush
You speak with ease in person, then go quiet the second a blank Google Doc shows up
Folks land on the site, poke around, and then disappear instead of booking a call
Every time you “fix” the message, it drifts a little further from what you actually mean
A tiny voice keeps saying you should be able to write this on your own, so asking for help feels kind of guilty
Imagine your website feeling like this…
You read your website and feel calm instead of tense, because the words finally feel settled instead of draining you every time you read them
Messages from people who already understand what you do start showing up, so income feels steadier and easier to plan around
A slow, steady rhythm of leads from folks who connect with your story and see the value in what you offer
A brand presence that lines up with how clients describe you when you are not in the room
Sharing your site’s link feels easy and confident instead of awkward and apologetic
When your message, story, and strategy click,
the whole site finally makes sense.
“I’ve had copy written before, and there was always a page that I loved more than the others. But this isn’t the case. I actually love my entire website.”
– Sabatini Ferdinand
Book a disvovery call
Partner with a former TV news reporter turned copywriter
FOR A SITE THAT SPEAKS
directly to your ideal client.
WHAT TO EXPECT
Conversion-first strategy session
I explore your voice, values, backstory, goals, and audience beliefs.
Research-led messaging
Journalism instincts meet conversion strategy for a message with depth and intention.
Story-rich copy
Your final message carries emotion, confidence, and personality.
DO NOT EXPECT
Templates Disguised as Copy
Copy pulled from scripts or templates
Words Anyone Could Use
Language that could belong to any business in your industry
Overnight Miracles
Promises of overnight success or unrealistic timelines
Sharp website copy keeps your website from giving confused energy.
WEBSITE COPY PACKAGES
Words shaped with research, strategy, and story.
The Prologue
($1,125) (40% deposit)
Strategic one page website copy for service providers who want a strong message and a clear story. This package helps spell out what you do, who you serve, and why it matters, then guides visitors toward the next step you want them to take.
You’ll walk away with:
⭐ 60-minute messaging strategy session
⭐ Website copy for 1 SEO-informed, researched-backed page
⭐ Storytelling + Messaging Guide (includes content prompts, voice map, and story angles for future marketing content)
⭐ Strategic wireframe to visualize copy layout
⭐ 20-minute final consult to walk through your website copy and the Storytelling + Messaging Guide
⭐ Final copy and your Storytelling + Messaging Guide delivered within 10 business days of the strategy session. Includes two rounds of revisions.
The Feature Story
($1,500) (20% deposit)
Three strategic pages mapped to your customer journey with copy that guides, nurtures, and converts. This is for entrepreneurs who want a site that speaks directly to the people they actually want to work with and says what needs to be said at each step.
You’ll walk away with:
⭐ 60-minute messaging strategy session
⭐ Website copy for 3 SEO-informed, researched-backed pages
⭐ Storytelling + Messaging Guide (includes content prompts, voice map, and story angles for future marketing content)
⭐ Strategic wireframes for each page to visualize copy layout
⭐ 20-minute final consult to walk through your website copy and the Storytelling + Messaging Guide
⭐ Final copy and your Storytelling + Messaging Guide delivered within 12 business days of the strategy session. Includes two rounds of revisions.
The Full Story
($1,750) (20% deposit)
A full website messaging system for entrepreneurs growing into a bigger stage and stronger presence. From positioning and message direction to layout and flow, every word is written with intention, so your site feels cohesive from first click to contact.
⭐ 60-minute strategy intensive to map voice, vision, and visitor journey
⭐ Website copy for 4 SEO-informed pages
⭐ Storytelling + Messaging Guide (includes content prompts, voice map, and story angles for future marketing content)
⭐ Wireframes for each page, designed to guide your designer or template choice
⭐ 20-minute final consult to walk through your website copy and the Storytelling + Messaging Guide
⭐ Final copy and your Storytelling + Messaging Guide delivered within 14 business days of the strategy session. Includes two rounds of revisions.
The Signature Story
($2,000) (20% deposit)
Five-page website messaging system for service-based businesses building long term authority and a clear through line across every page. This is for entrepreneurs who want a cohesive story and an intentional, research backed experience from first click to conversion.
⭐ 60-minute strategy intensive to map voice, vision, and visitor journey
⭐ Website copy for 5 SEO-informed, customer journey aligned pages
⭐ Storytelling + Messaging Guide (includes content prompts, voice map, and story angles for future marketing content)
⭐ Wireframes for each page, designed to guide your designer or template choice
⭐ 20-minute final consult to walk through your website copy and the Storytelling + Messaging Guide
⭐ Final copy and your Storytelling + Messaging Guide delivered within 14 business days of the strategy session. Includes two rounds of revisions.
Do you have questions?
FREQUENTLY ASKED QUESTIONS
01. How long does the whole process take?
After we have our strategy session, you’ll get your goodies in 14 business days flat. That includes your shiny new website copy, a brand messaging guide to keep everything on track, and a wireframe to show how it all fits together.
02. What's a wireframe?
A wireframe is like a blueprint for your website. It shows where all your shiny new copy will live on each page. It’s a great way to visualize how your words and website design could possibly look together.
03. How do I prepare for our strategy session?
I’ll kick things off by sending you a short questionnaire with 5 key questions. It’s a warm-up for our strategy session – nothing too brain-bending, only stuff to get you thinking about your business in new ways. Fill it out when you’ve got a quiet moment, and send it back to me. I’ll use your answers to make our strategy session super productive.
04. What documents do I need to send you?
Send me anything relevant about your services or products, any existing marketing materials, and your brand guidelines if you have them. If you have a website, share the link. Include some client or customer testimonials if available.
05. How does the revision process work?
After I deliver your copy, I’ll give you access to a shared Google Drive folder. You’ll find all your new copy there. Just go in and highlight and comment on any areas you want changed. No need for lengthy emails – this keeps everything in one spot and makes the revision process smooth. I’ll then work on the highlighted sections and update the documents in the folder. Easy peasy!
06. What if I forget to tell you something important?
Part of my job is asking the right questions to dig up all those important things about your business. Between the questionnaire, our strategy session, and my follow-up questions, we’ll cover all the bases.