STORY-SELLER’S VIDEO LAB
VIDEOS THAT WORK HARDER
WITH DANIELLE WALLACE
Struggling to create social media videos that SELL YOUR SERVICES OR PRODUCTS?
You’re spending hours making Instagram Reels and TikToks, but feeling like they’re pointless.
You’re struggling to edit your Instagram Reels and TikToks on your phone, trying to make them “perfect”
You’re overwhelmed by the constant changes in Instagram Reels and TikTok features and algorithms
Your evenings and weekends are consumed by editing videos, leaving no time for yourself
You feel like you’re always rushing to create videos, with no time to plan or strategize
Many business owners spend hours trying to create videos that represent their brand but often struggle to get the professional results they need to drive growth.
What if…
Your consultation bookings increased because potential clients felt like they already knew you from your videos?
You had a video series that showed off your expertise, making you the go-to authority in your field?
Your Reels and TikToks consistently attracted your ideal clients, without you having to chase every new trend?
You felt excited to create videos, knowing each one was strategically designed to grow your business?
You had more time to focus on serving your clients or customers because your video marketing was running smoothly?
NOW YOU CAN, WITH THE STORY-SELLER’S VIDEO LAB
An 8-week program for busy entrepreneurs who want to create sales-driven videos using their phone…
Book a disvovery call
Partner with a Story-Seller
FOR VIDEOS THAT SPEAK
directly to your ideal customer or client.
WHAT TO EXPECT
Phone power
Step-by-step guidance on creating compelling videos using just your phone.
A personal touch
Personalized feedback on your video content and strategy
Platform mastery
Practical tips for optimizing your videos for Instagram Reels and TikTok
DO NOT EXPECT
Viral dreams
I won’t promise you’ll go viral or gain thousands of followers overnight
Obsession with vanity metrics
We won’t be focusing on vanity metrics – our goal is real business growth
Passive learning
This isn’t a passive program – you’ll need to put in the work to see results
Bring your business to life on video with ease and joy.
THE STORY-SELLER’S VIDEO LAB
Your investment – $2,500 (20% deposit)
Weeks 1-4
Week 1 – Video Must-Haves
- Discover what makes videos impossible to ignore.
- Master hooking your viewers in the first 10 seconds.
- Create irresistible call-to-actions that people actually want to click.
- Plus, 2 Q&A sessions where no question is off-limits.
Week 2 – Your Brand Unplugged
- Define what you want your video content to achieve. Goals, goals, goals!
- Market research to know what type of videos your audience needs to see
- Get clear on your brand stories to keep viewers engaged.
- Nail messaging for your videos to have it speak directly to your audience.
- Includes 2 Q&A sessions to hash out your thoughts.
Week 3 – Speaking On Camera with Confidence
- Tackle your camera anxiety with expert tips.
- Write scripts and speaking points that connect with your target audience.
- Develop a confident, authoritative presence on camera.
- Includes 2 Q&A sessions to ease your camera jitters.
Week 4 – Lighting & Framing
- Different types of lighting (natural, artificial, mixed) and how to use them
- Understand the rule of thirds, leading lines, and headroom for framing
- Combine lighting and framing to create a cohesive, polished look
- Includes 2 Q&A sessions to refine your filming techniques.
You'll also get 100 personalized video hooks for your brand, so you’ll never run out of creative ways to grab your audience’s attention and keep them watching!
Weeks 5-8
Week 5 – Cinematic B-Roll for Storytelling
- Identify and select B-roll footage that fully supports your stories.
- Learn how different camera angles can add depth and emotion
- Use techniques like panning, tilting, and zooming to bring motion and energy to your content.
- Includes 2 Q&A sessions to make sure you’re confident in creating cinematic videos with your phone.
Week 6 – Nurturing with Video
- Build a weekly video strategy to nurture and engage your audience.
- Create compelling nurture videos that position you as an expert and convert viewers into clients.
- Includes 2 Q&A sessions to finalize your nurture strategy.
Week 7 – Nailing Video Editing
- Learn the step-by-step process for editing clear, impactful videos.
- Use the right editing tools to make the process simple and efficient.
- Fine-tune your video’s look and sound for maximum engagement.
- Includes 2 Q&A sessions to master your editing skills.
Week 8 – Repurposing & Workflow Wonders
- Turn your existing content (email content, blog posts, podcasts) into fresh, video content.
- Create a manageable workflow for brainstorming, filming, and editing that keeps you consistent without the stress.
- Includes 2 Q&A sessions to refine your content repurposing and workflow strategy.
Do you have questions?
FREQUENTLY ASKED QUESTIONS
01. How do I know if The Story-Seller’s Video Lab is right for me?
The Story-Seller’s Video Lab is perfect for service-based entrepreneurs or product brands who have been in business for at least 6 months. It’s designed for those who need immediate support in building a content strategy that nurtures their audience and converts them into clients or customers.
02. What if I’ve never made videos before?
No worries! The Story-Seller’s Video Lab is designed to meet you where you are, even if you’re new to video creation. I’ll guide you through the basics, including shooting with your phone to editing and creating professional-looking content. By the end of the program, you’ll feel confident in your ability to create videos that stand out!
03. What happens after the 8 weeks?
After the program, you’ll have a full library of story-driven videos, a clear video content strategy, and a system for consistently creating new content. Plus, you’ll have 50 custom video prompts and titles to continue building authority and engaging your audience long after the lab ends. You’ll also have the skills to confidently create, edit, and repurpose your content moving forward!
04. Will I get any 1-on-1 support during the program?
Absolutely! The entire program is designed to provide you with personalized, 1-on-1 coaching. You’ll work directly with me throughout the 8 weeks, so every step of your video content creation process is tailored specifically to your brand and goals.
05. Can I use this program for YouTube or other platforms?
Yes! The strategies and skills you’ll learn can be applied across any platform where video content works. This includes YouTube, Instagram, Facebook, LinkedIn, or even your website. The goal is to create story-driven videos that captivate your audience, no matter where they’re watching.
06. How will you make sure the videos match my brand’s style?
Throughout the program, you’ll receive guidance on tracking the effectiveness of your videos, including metrics like engagement, conversion rates, and audience feedback. I’ll help you analyze this information so you can continuously improve your content and make sure your videos are driving real results for your business.