Got a video that you’re proud of? Well, don’t waste all of your hard work by placing it on one platform. I believe video repurposing strategies for businesses are a must for maximizing content reach and engagement across platforms.
As I write this, I think of my former TV news reporting life that taught me a lot about storytelling, audience engagement, and the art of versatility in content creation.
Each story I did had the potential to touch different lives in various ways, depending on how it was presented. This experience laid the foundation for my understanding of repurposing video content. Now, whether you’re a service provider or a product brand, here’s your no-nonsense guide to repurposing one video onto multiple platforms.
Why Video Repurposing Strategies for Businesses Matter
Before we jump into the specifics, it’s important to understand the rationale behind repurposing your video content. It’s simply a great for you to:
Reach more people – Your ideal client or customer is scattered across different platforms.
Boost your SEO – The more places your content lives, the more opportunities people have to find you. It’s a no-brainer.
Save time and energy – Why reinvent the wheel? Efficiency is key.
The Plan for Repurposing Your Video Content
Alright, let’s break down the strategy to get your video playing on every field:
Your main video – This is your foundation, the piece of content that you’ll adapt to fit everywhere else. Quality is important here because it sets the stage for everything that follows.
Make it fit for each platform – Now, let’s customize the content to fit the vibe and requirements of each social platform:
- Instagram and TikTok – Cut down to the best, most captivating parts. Keep it quick and make sure it grabs attention.
- Facebook – You’ve got a bit more room to breathe here. Go for engaging, story-driven clips.
- LinkedIn – Keep it professional and informative. Short clips that showcase your expertise are perfect.
- X – Quick hits work best. Pair your video clip with a clever tweet to round it out.
- YouTube – The whole video can usually live here, but if it’s on the longer side, consider a highlight reel or teaser.
Blog about it – Turn your video into a blog post. This is good for your site’s SEO and it caters to the readers in your audience. Break down the video, include a transcript, and embed the video itself for a comprehensive post.
Email snippets – Give your email list some love with snippets or exclusive looks at your video. It adds a personal touch and can boost engagement with your most loyal followers.
Infographics, Quotes, GIFs – Extract the juiciest bits of info, stats, or quotes from your video and turn them into something new like infographics, quotes for social media, or even GIFs. These are perfect for your social media feeds or your Instagram Stories.
The Right Tools for the Job
To make your life easier, make sure you have the right tools. Some of my favorites are: Filmora, CapCut, or Canva for editing, Descript for transcriptions, and Later for scheduling.
Taking the time to repurpose your video content is a smart move. It’s So, get out there and turn one video into a full-blown content marketing campaign. Your ideal clients or customers are waiting.
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