As a copywriter and video storytelling strategist, I understand the power of storytelling in capturing an audience’s attention and conveying a message effectively.
And from my days as a former TV news reporter, I also have experience and expertise in crafting compelling stories for video. That’s why I like to educate coaches about video storytelling.
By sharing my knowledge and experience, I can help you not only wow your ideal client with compelling copywriting – but I can also help you create more engaging and effective videos for their coaching business – which can ultimately help you attract more clients and grow your business.
Now, let’s get into the obvious here when it comes committing to using video content in your coaching business.
Many coaches are hesitant to use video marketing because they feel self-conscious about their appearance, or they don’t know what to say in their videos. But with the right approach and tools, you can create effective video content.
First, let’s address the concerns about appearance. Keep in mind that your clients are not looking for a Hollywood-level production. They want to see the real you, so don’t worry about perfection. Instead, focus on being authentic and genuine. Dress professionally, but also be comfortable. Make sure the background is clean and uncluttered. And most importantly, be yourself.
Next, let’s talk about creating high-quality videos. You don’t need expensive equipment to create effective video content. A smartphone or a basic webcam will work just fine. You can also invest in a tripod and a microphone to improve the quality of your videos. And don’t forget about lighting. Make sure your face is well-lit and avoid shooting in front of a window with bright sunlight.
Now, once you confidently show up on video you’ll begin to reap the benefits of video marketing. Let’s get into those. Essentially video marketing:
Builds trust: Video storytelling allows you to share personal and relatable stories, which helps you build trust with your audience. It’s a way to show them that you understand their struggles and can relate to them on a personal level.
Increases engagement: Video storytelling allows you to create an emotional connection with your audience, which increases engagement. People are more likely to remember and share a story that resonates with them emotionally, rather than just a list of facts.
Helps to differentiate you from the competition: With so many online coaches in the market, it’s important to stand out. Video storytelling allows you to showcase your unique personality and style, which helps you differentiate yourself from the competition.
Increases conversions: By including a clear call-to-action in your video storytelling, you can increase conversions and drive more business for your online coaching practice.
Cost effective: Video storytelling is a cost-effective way to market your business. You can create videos with minimal equipment and editing software, plus you can use the same video on multiple platforms and repurpose it in different ways.
Now, while there are so many coaches who are hesitant about using video marketing right now, at the same time there are a lot of coaches who are making use it – which brings me to this question for you: How can you make sure your content stands out?
Here are some tips to help you create videos that will help you stand out and grow your online coaching business.
Start with a clear message: Before you start filming, make sure you have a clear message you want to convey. Your story should be aligned with your coaching goals and objectives, and it should be relatable to your target audience.
Show, don’t tell: Instead of just talking about your message, use visuals and actions to illustrate it. This will help your audience connect with your story on a deeper level and make it more memorable.
Use relatable characters: People are naturally drawn to stories about other people, so make sure to include relatable characters in your videos. This can be you, your clients, or even fictional characters.
Create a call-to-action: Your video storytelling should have a purpose, and it should be to inspire your audience to take action. Create a clear and compelling call-to-action at the end of your video to encourage your viewers to take the next step.
Now, hopefully I’ve shifted your perspective about using video marketing. If so, I’m sure you’re eager to test it out or get into the routine of using it. Right? Well, if that’s the case, here are some ideas:
Create a welcome video for your website. Introduce yourself, explain your coaching philosophy, and give your clients a sneak peek of what it’s like to work with you.
Share testimonials from your clients. This is a powerful way to build trust and credibility.
Use video to answer frequently asked questions. This is a great way to save time and energy.
Create a video blog. Share your thoughts and insights on a particular topic.
Use live video to connect with your ideal clients in real-time. This is a great way to build community and engagement.
Hopefully, this is helpful for you. Remember, authenticity and genuineness are key. With a little practice, you’ll be creating high-quality videos that engage and convert your viewers into clients.
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