THE STORY SELLER’S LAUNCH
Gives you one clear launch story across your sales page, emails, and videos, so you stop losing sales to confusion.
Does this SOUND FAMILAR?
Launch week is few weeks away and you’ve rewritten your sales page four times because every version sounds too hype, too timid, or too much like everyone else.
You open a doc titled “Launch Sequence Draft 3” and stare at it wondering if you should lead with a story, a case study, or just create urgency
You know showing up on camera would help but every time you sit down to script something you freeze, toggle between three Google Docs, and hope the message will somehow click.
You’re moving pieces around two weeks before launch hoping people will get your offer, while juggling a ClickUp page and a voice memo you recorded at 11 p.m. that you’ll probably never listen to.
You love your offer and can explain it perfectly on a sales call, but when you sit down to write or film, the words disappear and nothing sounds like you.
You’re a service-based entrepreneur with an offer you believe in. One clear story keeps people reading and buying.
“Three to eight weeks before launch, you’re at your desk with three Google Docs open and your coffee going cold.
Doc 1 is your sales page. You’ve been working on it for days, but something still feels off.
Doc 2 is your email sequence. Email 1 is drafted, email 3 is half outlined, and email 5 says, “urgency?? cart closes??”
Doc 3 is titled “Video Script Ideas.” It’s mostly hooks you copied, plus a note that says, “figure out what to actually say.”
None of it matches. Same offer, three different messages.
The Story Seller’s Launch builds your sales page, emails, and video plan from one story.
We start with a 90-minute strategy session to map your launch story.
Your session focuses on transformation, hesitation points, and the belief shift that needs to happen before someone buys.
Then I write your sales page and your 5 to 7 launch emails, and I map your video plan, so your camera content matches the message. I spent nearly 7 years building news stories on tight deadlines. Story structure is my thing.
Everything connects because it comes from one foundation.
When a launch story HOLDS TOGETHER…
Launch week arrives and someone lands on your sales page. Within 30 seconds, people know exactly what the offer is and whether it’s for them.
Two days later, your first launch email lands in their inbox. Opens happen because the story already started and people want to know what happens next.
Your video shows up in someone’s feed. Scrolling stops because everything connects back to what the email said and what the sales page promised.
By cart close, people have heard the same story three different ways. Sales page set everything up, emails expanded on it, video reinforced all of it.
Compare that to a launch where each piece sounds like a different person wrote it. Confusion happens, people click away, and you’re left wondering why the launch didn’t convert.
DOES YOUR LAUNCH TELL ONE CLEAR SALES-DRIVEN STORY?
Your launch messaging is either doing the selling for you or making you work twice as hard on sales calls. Pick one.
Limited spots
Get a Launch Story
THAT HOLDS TOGETHER
Copy and video built from one narrative
WHAT TO EXPECT
A strategy session where we map out your launch story
We figure out the transformation, where people hesitate, and what belief has to shift before they buy.
Cohesive sales page, email sequence, and video strategy
Everything connects because I built it from one narrative. No contradictions between your sales page and email sequence. And no wondering what angle to take on camera.
Revisions and timeline
One round of revisions included. Feedback window is 72 hours.
DO NOT EXPECT
Templates you force your offer into
Every launch gets built from scratch. Cookie cutter copy doesn’t convert. (And you already learned that the expensive way, right?)
Launch messaging that could work for anyone
If write something generic enough to fit any business, I failed. Your launch should sound like you, just better at selling.
Guru speak or hype tactics
No “imagine if” openers. And absolutely no benefit bullets that apply to everyone.
Best for service based entrepreneurs who want one launch story, so their sales page, emails, and videos work together to drive sales.
HI, I’ M DANIELLE, A COPYWRITER & VIDEO MARKETER
HEY THERE, I´M DANIELLE, former TV news reporter turned copywriter & video marketer
I spent nearly 7 years building stories that had seconds to land. Literally seconds. A viewer would flip to our channel, and if the story didn’t hook them immediately? Gone. Flipped to the next station. When I left TV news in 2019, I started helping service-based entrepreneurs turn their offers into stories that sell. And when you’re launching a new offer, every piece of content has a job to do. If the story doesn’t land fast in someone’s inbox, on the sales page, or on camera, people scroll right past. I make sure your message sticks.
Testimonials
WHAT IT’S LIKE WORKING TOGETHER
Dr. Joe Burns
MONEY MASTERY COACH & KEYNOTE SPEAKER
“She understood me from the start. During the initial session she asked questions that got me talking and was able to capture the way I said things and the essence of what I wanted in the copy. Every time you hire someone to write for you there is always a fear that it won’t come back sounding like you. Danielle’s work speaks for itself.
Krystal Clark
Systems Strategist
“The first moment that I sat down and read the first couple of lines, I leaned back and I was like, OK! This is so good! I felt very confident with reading the first page…like yep, she got it!”
Kara Stevens
FINANCIAL EDUCATOR, SPEAKER, & AUTHOR
“Danielle has a great way of capturing my voice. The open rates for my subscriber emails have increased – awesome open rates and awesome click rates.”
Investment
WHAT’S IN THE STORY-SELLER’S LAUNCH
90-Minute Strategy Session
Your launch is coming up, and every angle feels wrong. We map one clear launch story, so every asset pulls from the same message.
Clear Sales Page Copy
Someone visits your sales page eagerly trying to make a buying decision. I write copy so the offer clicks fast, and the next step feels easy.
Email Launch Sequence
Cart opens and people need a reason to stay engaged. I write 5 to 7 emails where each one builds momentum, and the story keeps moving.
Story-Driven Video Strategy
You get a solid video plan that matches the page and the emails. Topics, hooks, talking points, and a posting order, so filming feels doable and your message stays consistent.
Launch Story Blueprint
You get a story map, a punchy positioning paragraph, a hook bank, and 10 content angles you can reuse for future launches and regular content.
Final Wrap-Up Session
After you get everything, we hop on a 30-minute call.
We talk through filming, posting, your launch story blueprint, and any last questions, so you feel clear going into launch week.
YOUR INVESTMENT: $1,500
30% Deposit
Do you have questions?
FREQUENTLY ASKED QUESTIONS
01. How long does the whole process take?
From our strategy session to final delivery? Two weeks. I’ll give you a timeline after our call so you know exactly when to expect everything.
02. What if I want to make changes after the two rounds?
Two rounds is part of the package. If you get everything and decide you want to test a completely different positioning angle or add another round of tweaks? We can talk about what that looks like.
03. Do you write the copy or do we work on it together?
I write it. You review it. You show up for the strategy session, answer my questions, and then I go build the whole thing through more strategy, research, storytelling, and writing. You get to review and request changes, but the writing is on me.
04. What if I'm launching in less than 2 weeks?
Reach out anyway. If I’ve got space in my calendar, I can sometimes accommodate rush projects. But there’s a rush fee which is, $500.
05. Can you just write the sales page without the emails or video?
The Story Seller’s Launch is a package deal because the whole point is cohesive messaging. If you only want a sales page, I offer standalone website copywriting services. Book a consultation and we’ll figure out what fits.
06. What do I do with the video bank if I hate being on camera?
Use it. People buy faster when they see your face, and the video bank makes filming as painless as possible. I give you the hooks, the talking points, and the angles. If you skip the video entirely, you’re leaving money on the table.