Launching a new program or course is already tough enough, but why make it harder on yourself by not pre-launching your offer the right way?
If you’ve ever launched a program or course, you know exactly what I’m talking about. However, if you haven’t launched a program or course, keep reading so you don’t make these mistakes.
The most critical part of program and course launches is pre-launching.
Always remember, your email list is the starting point. I always like to remind you all that your email subscribers are pretty special…
When you have a program or course launch, it’s kind of rude to bombard them with emails that push a hard sale to them day after day, if you’ve never communicated with them. Chances are, if you do this, you’ll see quite a few unsubscribes from your email list.
So, how do you avoid those dreaded unsubscribes?
You have to commit to showing up in their inbox as an expert long before your program or course officially launches.
Your subscribers want to be nurtured.
While social media is a great tool, your email subscribers want to be part of a deeper conversation than you share on social media.
Your pre-launch phase is a gold mine of opportunities for you to truly show up as the expert that you are to share valuable and polarizing content. You want to shift people’s perspectives and build on the excitement of your program or course.
It’s often said that people have to see something several times until they say, “Yes, I need this!”
This is just one reason why it’s super important to be visible before your program or course is officially out there for enrollment.
You want to get into the groove of connecting with your email subscribers and social media community.
You also want to think outside of the box in terms of getting your expertise out there. Look, Instagram Reels are popular, but let’s not forget the power of going LIVE on social media.
You can learn so much from the people who tune in.
The LIVE vibe is also pretty cool because you get to interact in real-time with your community with answers to their most burning questions.
At the end of the day, you don’t want to wait until the last minute to start showing your expertise before launching a course or program.
Waiting until the last minute creates anxiety because you’re scrambling trying to figure out all the elements of a sales page, email copy, and social posts.
You get frustrated to the point of saying you know what, “I’ll just throw up a couple of social media posts, send out a couple of emails to my lists and share a vague sales page.”
This is not the attitude to have.
Speaking of planning…
If you have a program or course launch on your radar in 3-4 months, now is the time to start planning your strategy for your sales page, email copy, and social posts.
I’m here for you if you need to move everything in the right direction. My launch copywriting experience supports your launch from start to finish.
How long does it take to have your copy in your hands?
In just two weeks! Seriously.
This launch copywriting experience includes:
- Sales page copy that strategically guides your tribe of people on a journey towards taking action
- An email copy sequence that introduces your offer, educates, showcases stories from previous people you’ve worked with, shows them how the grass is greener on the other side of your offer and addresses any frequently asked questions
- Strategic social media posts that take people on a journey
If this sounds like something you’re in need of, let’s chat about it.
Schedule some time on my calendar here to tell me your goals and needs for your launch copy.
I’ll happily share more details on getting started and answer any questions that you may have.
By the way, one of my favorite parts of chatting with you all is learning the story behind your offers.
Talk soon! – Danielle
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