SOCIAL MEDIA AD COPY
POWERED BY STRATEGY, RESEARCH, AND STORYTELLING
WITH DANIELLE WALLACE
Your ads are spending money every single day. Make sure the copy is earning it.
Business owners running Facebook and Instagram ads keep making the same adjustment over and over. Switch the image. Tweak the budget. Adjust the targeting. Then wonder why the results stay flat. The copy was the problem the whole time, and swapping a stock photo is not going to fix a message problem.
Earning attention in the first two seconds is not a creative choice, it is a strategic one, and every ad written through the Story-Seller System is built around that principle.
I’ve written and tested Facebook and Instagram ads in a pressure environment, watching which angles connected and building a process around what the data confirmed.
Story-driven ad copy outperforms features-and-benefits copy, and I will put the Story-Seller System against any generic copywriter’s approach any day of the week.
“Danielle is detailed, communicative and her copywriting skills are on another level! She’s super thoughtful in her approach, curating top-notch social posts to elevate our presence across several channels.”
– Cora Miller, Founder of Young King Hair Care
Book a disvovery call
Partner with a Story-Seller
FOR SALES-DRIVEN
SOCIAL MEDIA AD COPY
SOCIAL MEDIA AD COPY OPTIONS
POWERED BY STRATEGY, RESEARCH, AND STORYTELLING
Starter Ad Package ($600)
Three ad variations, each written from a distinct story-selling angle with a headline and primary text, plus one landing page. Built for service-based entrepreneurs launching ads for the first time or testing a new offer. A strong start beats a perfect plan sitting in a notes app.
Story-Selling Ad Package ($1,000)
Six ad variations across different story angles, headline and primary text for each, carousel copy for one campaign, and one landing page. Six angles is where the data gets interesting, and where you finally find out which story your audience actually responds to.
Full Campaign ($1,500)
Ten ad variations across multiple angles and formats, carousel copy, a landing page, and a follow-up email sequence for leads who opt in. A complete funnel, written by someone who understands how the story in the ad has to carry all the way through to everything the reader sees next. Clicks without a strong landing page and follow-up are expensive confetti.
Do you have questions?
FREQUENTLY ASKED QUESTIONS
01. Do you write the ads, or do you run them too?
Writing is the work. The copy, the angles, the story behind the ad, that is what gets delivered. Ad setup and targeting inside Meta Ads Manager is available as an add-on if you want someone who knows their way around the backend handling that side too.
02. Do I need a big audience for this to work?
No. A social media ad speaks to cold traffic, meaning people who have never heard of you before. The story in the ad does the introduction. A large following helps with organic content, but paid ads are a different conversation entirely.
03. My offer is kind of hard to explain. Can you still write ads for it?
Especially then. Service-based offers are notoriously difficult to describe in a way that makes someone want to pull out their card, and vague copy is exactly why most service provider ads fall flat. The Story-Seller System pulls the right angles out before a single word gets written, so the ad speaks to the right person in language they recognize immediately.
04. How long does the process take?
After the Story-Selling session, copy is delivered within five to seven business days depending on the package. A rushed ad is an expensive ad, so the timeline exists for a reason.
05. What do you need from me to get started?
A completed intake questionnaire, a confirmed Story-Selling session, and a clear picture of the offer being advertised. The more specific the information coming in, the sharper the copy going out.
06. Can I request revisions?
Two rounds of revisions are included with every package. Revisions cover refining the angles and adjusting the messaging. A full scope change is a separate conversation.