FACEBOOK AND INSTAGRAM AD COPY
POWERED BY STRATEGY, RESEARCH, AND STORYTELLING
WITH DANIELLE WALLACE
Your ads are spending money every single day. Make sure the copy is earning it.
Business owners running Facebook and Instagram ads keep making the same adjustment over and over. Switch the image. Tweak the budget. Adjust the targeting. Then wonder why the results stay flat. The copy was the problem the whole time, and swapping a stock photo is not going to fix a message problem.
With nearly 7 years of TV news experience, I know how important it is to use compelling angles to earn attention in the first two seconds.
I have written and tested Facebook and Instagram ads in a pressure environment, watching which angles connected and building a process around what the data confirmed. Story-driven ad copy outperforms features-and-benefits copy, and I will put the Story-Seller System against any generic copywriter’s approach any day of the week.
“Danielle is detailed, communicative and her copywriting skills are on another level! She’s super thoughtful in her approach, curating top-notch social posts to elevate our presence across several channels.”
– Cora Miller, Founder of Young King Hair Care
Book a disvovery call
Partner with a Story-Seller
FOR SALES-DRIVEN
SOCIAL MEDIA AD COPY
SOCIAL MEDIA AD COPY PACKAGES
POWERED BY STRATEGY, RESEARCH, AND STORYTELLING
Starter Ad Package ($600)
Three ad variations, each written from a distinct story-selling angle with a headline and primary text, plus one landing page. Built for service-based entrepreneurs launching ads for the first time or testing a new offer. A strong start beats a perfect plan sitting in a notes app.
Story-Selling Ad Package ($1,000)
Six ad variations across different story angles, headline and primary text for each, carousel copy for one campaign, and one landing page. Six angles is where the data starts getting interesting, and where you stop guessing which story your audience responds to and start actually finding out.
Full Campaign ($1,500)
Ten ad variations across multiple angles and formats, carousel copy, a landing page, and a follow-up email sequence for leads who opt in. A complete funnel, written by someone who understands how the story in the ad has to carry all the way through to everything the reader sees next. Clicks without a strong landing page and follow-up are expensive confetti.
Do you have questions?
FREQUENTLY ASKED QUESTIONS
01. Which social media platforms do you handle?
All the big ones – Facebook, Instagram, X, LinkedIn, TikTok. I’ll also work with you to figure out which ones make the most sense for you.
02. How do you nail my brand's voice on social media?
I’ll start by having a good chat about your brand. I’ll look at what you’ve already put out there and come up with a plan to make sure everything sounds like you.
03. I only need a social media content calendar. Do you offer just that?
Absolutely! While I offer full copywriting services, I also provide standalone social media content calendars if you prefer to handle the writing yourself. I can create a customized content calendar that outlines post topics, themes, and optimal posting times. Your investment for only a customized content calendar is $250.
04. Do you offer social media audit services as a standalone option?
Yes, I offer comprehensive social media audits set as an investment of $250. Your audit includes a thorough analysis of your current social media presence across platforms, examining your content, engagement rates, follower growth, and overall strategy. You’ll receive a detailed report identifying strengths, areas for improvement, and actionable recommendations to enhance your social media performance.
05. Can you work with my existing brand guidelines?
Of course! I’ll adapt my writing style to fit your existing brand voice and guidelines seamlessly.
06. Do you sign non-disclosure agreements (NDAs)?
Yes, I’m happy to sign NDAs to protect your business information and strategies.