SOCIAL MEDIA COPY
POWERED BY STRATEGY, RESEARCH, AND STORYTELLING
WITH DANIELLE WALLACE
Is Social Media Giving You a HEADACHE? Or maybe a mild case of rage-scrolling?
You’re posting… but your DMs and bank account say otherwise.
Pretty posts alone don’t pay the bills.
You’re spending way too long trying to sound clever. And somehow still not saying what actually moves people to click, book, or buy.
You’re told to “stay consistent,” but what’s the point if it’s not leading to revenue? You didn’t start your business to post for free.
You’ve rewritten the same caption 17 times and it still doesn’t sound like you. Let alone someone they’d want to buy from.
You’ve half-joked about bribing friends to like your posts. Except… you were kinda serious.
You’re so close to posting “Is this thing on?” just to check if anyone’s out there. Likes are nice, but sales are better.
What if…
Your posts sparked curiosity and conversions? Not simply engagement…actual traffic, leads, and sales.
Each post played a part in your sales funnel? Your social media content should warm people up, not burn you out.
People showed up ready to buy because of your content? They actually understood your offer.
You went from “likes” to “let’s work together” on repeat? Because visibility without conversions is only noise.
You could unplug for a few days and still wake up to sales notifications? Content can work 24/7. You don’t have to.
You didn’t chase trends. You posted with purpose (and made sales because of it)? Strategy over gimmicks. Always.
You’ve got the offer. Now let’s get people to see it, want it, and buy it.
“Danielle is detailed, communicative and her copywriting skills are on another level! She’s super thoughtful in her approach, curating top-notch social posts to elevate our presence across several channels.”
– Cora Miller, Founder of Young King Hair Care
Book a disvovery call
Partner with a Story-Seller
FOR SOCIAL MEDIA CONTENT THAT SPEAKS
directly to your ideal customer or client.
WHAT TO EXPECT
Brain picking
Me digging into the nuts and bolts of your business (you bring the scoop!).
A trusted partnership
A working relationship built on honesty, open communication, and shared goals (we’re in this together).
Speaking directly to your audience
Words that make your ideal client or customer go, “Wow, it’s like they read my mind!”
DO NOT EXPECT
Quick fixes
Overnight success (good things take time, and great copy is no exception).
Cookie-cutter solutions
One-size-fits-all writing (your business is unique, and your copy should be too)
Confusing jargon
Fancy words that confuses your audience instead of helps them understand your bottom line.
Let’s make your business a reality with ease, joy and flow
SOCIAL MEDIA COPY PACKAGES
POWERED BY STRATEGY, RESEARCH, AND STORYTELLING
The Starter ($500)
- Monthly Strategy Session – We’ll talk about your upcoming content, share ideas, and discuss what’s working best for your social media. I’ll use my storytelling skills from my journalism background to help shape your social media approach.
- Social Media Strategy – You’ll get a PDF with your custom strategy. It includes your goals, main content themes, and useful hashtags. This plan ensures your social media aligns with your brand’s purpose and speaks to your target audience.
- 15 Social Media Captions – I use my journalism background and research to write posts that match your brand’s messaging. Each one is written to speak to your audience in a way that feels real and gets them to take action. You’ll get new posts every month in a shared Google Drive folder. These posts help people understand your brand and connect with it.
- Hashtag Research – For each caption, especially on Instagram, I’ll find targeted hashtags. These will help potential clients in your niche discover your content.
- Add-on option: $100 for graphics
- Added-on option: $100 for scheduling
The Basic ($750)
- Monthly Strategy Session – We’ll talk about your upcoming content, share ideas, and discuss what’s working best for your social media. I’ll use my storytelling skills from my journalism background to help shape your social media approach.
- Social Media Strategy – You’ll get a PDF with your custom strategy. It includes your goals, main content themes, and useful hashtags. This plan ensures your social media aligns with your brand’s purpose and speaks to your target audience.
- 25 Social Media Captions –
- I use my journalism background and research to write posts that match your brand’s messaging. Each one is written to speak to your audience in a way that feels real and gets them to take action. You’ll get new posts every month in a shared Google Drive folder. These posts help people understand your brand and connect with it.
- Hashtag Research – For each caption, especially on Instagram, I’ll find targeted hashtags. These will help potential clients in your niche discover your content.
- Added $100 for graphics
- Added $100 for scheduling
The Pro ($1,000)
- Monthly Strategy Session – We’ll talk about your upcoming content, share ideas, and discuss what’s working best for your social media. I’ll use my storytelling skills from my journalism background to help shape your social media approach.
- Social Media Strategy – You’ll get a PDF with your custom strategy. It includes your goals, main content themes, and useful hashtags. This plan ensures your social media aligns with your brand’s purpose and speaks to your target audience.
- 30 Social Media Captions – I use my journalism background and research to write posts that match your brand’s messaging. Each one is written to speak to your audience in a way that feels real and gets them to take action. You’ll get new posts every month in a shared Google Drive folder. These posts help people understand your brand and connect with it.
- Hashtag Research – For each caption, especially on Instagram, I’ll find targeted hashtags. These will help potential clients in your niche discover your content.
- Added $100 for graphics
- Added $100 for scheduling
Do you have questions?
FREQUENTLY ASKED QUESTIONS
01. Which social media platforms do you handle?
All the big ones – Facebook, Instagram, X, LinkedIn, TikTok. I’ll also work with you to figure out which ones make the most sense for you.
02. How do you nail my brand's voice on social media?
I’ll start by having a good chat about your brand. I’ll look at what you’ve already put out there and come up with a plan to make sure everything sounds like you.
03. I only need a social media content calendar. Do you offer just that?
Absolutely! While I offer full copywriting services, I also provide standalone social media content calendars if you prefer to handle the writing yourself. I can create a customized content calendar that outlines post topics, themes, and optimal posting times. Your investment for only a customized content calendar is $250.
04. Do you offer social media audit services as a standalone option?
Yes, I offer comprehensive social media audits set as an investment of $250. Your audit includes a thorough analysis of your current social media presence across platforms, examining your content, engagement rates, follower growth, and overall strategy. You’ll receive a detailed report identifying strengths, areas for improvement, and actionable recommendations to enhance your social media performance.
05. Can you work with my existing brand guidelines?
Of course! I’ll adapt my writing style to fit your existing brand voice and guidelines seamlessly.
06. Do you sign non-disclosure agreements (NDAs)?
Yes, I’m happy to sign NDAs to protect your business information and strategies.