The Story-Seller's Email Lab
Cynthia Montour
Founder and CEO of The Hope Deferred Inc.
"Danielle was able to visibly represent my brand's story and message. She went above and beyond my expectation."
Win More Dream Clients With Compelling and Authentic Story-Driven Email Content
Booking more of the right clients for your signature program, online course, or service using your digital content is overwhelming.
Especially when you’re part of a noisy online digital space.
If You're Being Honest, it's Exhausting!
⛔ You spend hours & hours every week, coming up with engaging content for your email subscribers, but your ideal clients are repeatedly ignoring you or unsubscribing.
⛔ You’ve tried EVERYTHING, like Googling all the copywriting hacks, asking tons of questions in Facebook groups, and even being vulnerable, telling “your story” within your content, but you still feel defeated.
⛔ You’re obsessed with the wins of your competitors, to the point that you’re either mimicking them or neglecting your content altogether. Maybe consuming more content will inspire you. Spoiler: It won’t.
⛔ You’ve downloaded tons of plug-and-play copywriting templates but after actually plugging in your brand’s info, the content is still pretty bland. You’re ready to spice things up!
⛔ You’re tired of wasting time, money, and energy on methods that give you ZERO results.
Truth bomb: You’re missing the most critical piece to your email content creation process, which is authentic and strategic storytelling.
I know, because I’ve worked with clients who struggled with including story-driven into their email strategy. This is just one reason why I’m super excited to bring all of my storytelling expertise to the table for you.
Hey There, I’m Danielle - Your Strategy-Obsessed Storytelling Enthused Brand Copywriter
After being in this online space for over a decade – starting as a freelance writer, self-published author, digital/print magazine curator, and most recently as a TV news reporter, there’s one thing I know to be true:
Storytelling sells.
The “real” reason more clients aren’t attracted to your email content is that you’re lacking story-driven content. I’m not talking about any kind of story-driven content. I’m talking about story-driven content that’s unique to your brand.
Because you didn’t start your powerhouse brand to blend in.
My Storytelling Meets Branding 3-Step Framework is the sure-fire to maximize your impact with potential clients:
Defining – Gaining clarity of your brand’s goals and needs
Strategizing – Getting to the root of your brand’s message in order to drive action
Extraction – Compiling all of your brand’s attributes to extract the most compelling facts and stories, flipping them into cohesive, sales-driven narratives
Look, I’ve done a lot of storytelling over the years. As a former TV news reporter, I spent my days doing tons of listening, digging up information, and turning facts into compelling stories.
After all, the running around, serving communities, and toting around cameras bigger than me, I’m now helping coaches, consultants, and service providers reach their ideal clients with story-driven content.
Why Storytelling Is Critical for Selling Your Signature Program, Course, or Service
Including storytelling in your brand’s content bridges the gap between your company and your ideal clients.
Storytelling is the ultimate way for you to stand out with messaging that sticks and build authentic relationships with your target audience.
Storytelling is the oldest form of communication that resonates with everyone.
Why not apply storytelling in your email marketing to increase sales for your signature program, online course, or service?
Buying Into Storytelling Myths is Only Wasting Your Time
It’s time to shift your thinking because:
🚫 Telling “your story” isn’t the only way to win more ideal clients
🚫 Facts, features, and data won’t instantly get people excited about your offer
🚫 Emotional connection isn’t just for B2C companies
When You Finally Know How to Create Story-Driven Content With Ease...
⚡ You’re EXCITED about writing email content for your brand, now that you have the knowledge you need to brainstorm and structure story-driven content like a PRO.
⚡ You’re finally confident about your brand’s email content. Instead of spending hours consuming your competitor’s content, you’re focused on working with clients who recently booked you, thanks to your story-driven content.
⚡ You're feeling at ease, now that you’re not STRESSING about the effectiveness of your email content strategy.
Now You Can With The Story-Seller's Email Lab
An 8-week experience that will change the way you nurture your audience and sell your signature program, online course, or service.
Story-Selling is the ultimate way to grab and keep the attention of your ideal clients.
Including compelling stories in your marketing content:
✅ Converts clients
✅ Ignites trust
✅ Builds relationships
✅ Position you as an expert
Work 1 on 1 with Danielle to learn how to write compelling email copy, PLUS build a solid strategy for your nurture emails and launch emails.
Joe Burns
CEO of Joseph M. Burns LLC
“Danielle's work speaks for itself. During the initial session, she asked questions that got me talking and was able to capture the way I said things and the essence of what I wanted in the copy.”
What Happens After I Leave The Story-Seller's Email Lab?
💥 Gaining Total Clarity – Work with Danielle through her Storytelling Meets Branding 3-Step Framework to gain clarity about effective copywriting and your brand’s most compelling stories to drive sales.
💥 Taking Action With a Solid Email Content Strategy – We’ll build a story-driven email content strategy for your nurture emails and launch emails. This strategy will help you build your authority, sell your offers,
💥 Mastering How to Write Compelling Email Copy and Structuring Story-Driven Content – You’ll never sit for hours again, trying to write your email copy. Learn how to write effective welcome sequences, nurture emails, and sales emails.
💥 Discovering how to Finally Brainstorm Story Ideas for Your Emails – Generating captivating story ideas that resonate with your potential clients happens when you dig deeper.
💥 Repurposing With Ease – There’s an art to repurposing your videos, blog posts, and podcasts into your email content. You’ll master how to do it correctly
💥 Batching for Consistency – You won’t be spinning on the content hamster wheel once you know how to batch your email content for success. Effective email content creation requires a process of brainstorming, conceptualizing, writing, and editing.
YOUR INVESTMENT – $2,500 (Split Your Payment or Pay in Full at the Start of the Program)
Lifetime access to ALL video trainings from your time in the Story-Seller’s Lab.
Melissa Garn
Founder of Inspired Leadership
"Danielle is a genuine soul who takes time to listen and understand before offering direction - something I truly appreciate. She was able to take all of my ideas, concepts, wishes, and desires and transform them in such a concise and understandable way."
The Story-Seller's Email Lab Experience Includes:
Week One – Email copywriting foundations and metrics
Key components of compelling emails
How to write intriguing subject lines
How to pique curiosity with preview text
How to write strong call-to-actions
2 Q&A Sessions and email copy audit
Week Two – Digging Into Your Brand’s DNA
Content Goals
Content/Client Personas
Market Research
Brand Story Clarity
Brand Voice Clarity
2 Q&A Sessions
Week Three – The Power of Re-engagement Emails
Know when to re-engage your email list
How to write re-engagement emails
2 Q&A Sessions and LIVE editing
Week Four – Welcome Sequences
Brainstorm your winning freebie to wow new subscribers
How to write a binge-worthy welcome sequence
2 Q&A Sessions and LIVE editing
Week Five – Nurture Emails
Creating a nurture email strategy
Brainstorming story-driven content ideas for your nurture emails
How to write authentic, personality-packed nurture emails
2 Q&A Sessions and LIVE editing
Week Six – Launch Emails
Components of a winning launch email sequence
Creating a launch email strategy for your program or course
Brainstorming story-driven content ideas for your launch emails
How to write launch emails that connect and convert
Q&A Session and LIVE editing
Week Seven – Repurposing
How to effectively repurpose videos, blog posts, and podcasts into your email campaigns
2 Q&A Sessions and LIVE editing
Week Eight – Batching
How to create a sustainable workflow for brainstorming, writing, editing, and scheduling your email campaigns
2 Q&A Sessions
You'll meet inside The Story-Seller's Lab twice a week for 90 minutes.
Your time in The Story-Seller's Lab also includes 30 custom story prompts, 25 winning subject lines, and 5 custom nurture email templates to help you build your authority, inspire, convert, sell, or engage with your email subscribers.
Kara Stevens
Founder of The Frugal Feminista
“Danielle has a great way of capturing my voice. The open rates for my subscriber emails have increased - awesome open rates and awesome click rates!”
How Does The Story-Seller's Email Lab Work?
The steps to amplifying your brand with The Story-Seller's Lab:
1. Apply for the Story-Seller's Email Lab. I want to know your brand's goals and needs.
2. We’ll hop on a 20-minute call to chat about your application
3. Secure your official 8 weeks in The Story-Seller's Email Lab.
4. Complete and return your clarity questionnaire at least 48 hours before your time in the lab begins. This questionnaire is a key part of the process to help me do my BEST work.
5. Get excited about your experience in The Story-Seller's Email Lab.
Who Is Danielle?
Danielle Wallace strategy-obsessed storytelling enthusiast committed to zoning in on the facts of your brand’s DNA and flipping them into lasting impressions, conversations, and trust.
She’s the owner, copywriter, and story strategist behind Chayil Media Publishing who has also served communities for nearly a decade as a local television news reporter in Central and Southeast Alabama.
Danielle has also worked as a web director and producer, contributing writer, self-published author, creative writing instructor, and digital/print magazine curator.
Now, she’s helping you cut through the noise in this digital space.
FAQ's
Q: HOW DO I KNOW IF THE STORY-SELLER’S EMAIL LAB IS RIGHT FOR ME?
A. The Story-Seller’s Lab is for you if you’re a online coach, course creator, or the owner of a service-based brand that has been in business for at least 6 months.
The Story-Seller’s Lab is also right for you if you’re in need of immediate support with your content strategy and content plan.
Q. WHAT IS THE TIME COMMITMENT FOR THE STORY-SELLER’S EMAIL LAB?
The Story-Seller’s Email Lab is an 8-week 1-on-1 program. You’ll meet virtually with Danielle twice a week for 90 minutes.
Q: DO YOU OFFER PAYMENT PLANS?
A: The Story-Seller’s Email Lab investment of $2,500 can be paid in full at the start of the program or split in half. If you decide to split your investment in half, your remaining balance is due upon the end of the program.
Michelle Rhodes
CEO of RNterprise Academy
“She delivered concise and converting language. Her communication style was open, warm, and understanding of my problem.”
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