More Than Great Copy is Required for Conversions

So, you’re excited to finally have great copy to send out to your email subscribers…

Now, before you press send, there’s one thing you must know. 

Building your email list requires more than great copy. 

As a copywriter, I obviously spend a lot of time with words. 

And this doesn’t just include writing words…

It also includes plenty of research to nail down a solid strategy for clients. 

So, nope, I don’t jump right in headfirst and start writing campaigns…

If I did, the copy wouldn’t connect with your target audience. 

Your email campaigns require several things, including: 

– Knowing your ideal client or customer from the inside out 

– Having an exciting freebie that actually speaks to your ideal client or customer 

– Knowing your numbers to find out what’s working and what’s not working. 

Email marketing doesn’t work overnight…

It’s a process…

And I hope this reminder is helpful for you.