How Having a Solid Brand Strategy and Identity Levels Up Your Brand: Interview with Jenn Nash

“My niche is too saturated!”

“I don’t know how to stand out!”

Well, I’d like for you to get to know someone who can put everything in the right perspective for you.

Jenn Nash is the brilliant mind behind Nash Franks Creative, helping highly driven passionate female entrepreneurs and course creators stand out from the crowd with custom brand identities, well-designed courses, and Squarespace websites – that don’t take a degree in computer programming to keep updated yourself.

Jenn’s clients truly shine like their true selves online, making more money, better serving their audience, and giving back to their communities.

When she’s not creating mood boards or flipping through Pantone chips, she’s either flying airplanes around the country or having a family dance party in her living room with her husband, 3 kids, and cuddly golden retriever.

Jenn recently took time out from her busy schedule and fun activities to chat about brand strategy and brand identity. I thought that she would be perfect for this interview because she knows the power of elevated design and consistent branding.

In fact, she says “It’s often been overlooked but I have seen how those two things can really help busiensses earn more money. I know it’s scary when people hire me to take their business baby and create the brand identity for it. but I love the process of working with them and uncovering their mission, message, who they are, and who they truly want to serve.”

Keep reading to gain more insight from her!

CMP: What do you think many brands are missing from their brand strategy? 

Jenn: I think that sometimes brands are only surface level or created solely on the purpose of how they look vs how they can help the business be more successful. When there is a strategy behind the brand the entire experience that a potential customer will have is taken into consideration. Another missing element that I’ve noticed is when brands are creating content for their business and they aren’t being consistent in using their brand visual elements and brand voice.

Staying consistent helps build trust with your audience and allows them to know who you are, what you stand for and how you can help them.

CMP: What are the key elements of a great website?

Jenn: Key elements of a great website are being clear, concise and compelling. By that I mean that it is clear what you offer, you take into account short attention spans and concisely tell them what they need to know. And finally, you’re compelling in that you are able to get them to make that call to action, whether that is to book a service, purchase a product, or sign up for your email list.

A well-designed website accomplishes all of these things while making it easy for your customers to navigate and experience the personality of your brand. Your website should be a well-branded selling machine that works for you. It is also very helpful if it is easy to update and keep current.

CMP: Do you have any advice for creative business owners who tend to get distracted by trends and lose focus of their own brand strategy and identity?

Jenn: If you build a brand based on your core mission and serving your audience and build it with intention, it should last you a really long time.

If your brand identity has been developed with those things in mind then you don’t want to change it up to match every trend that comes along. Sometimes though we change our vision and maybe even the audience we serve and when that happens our brand may feel like it no longer fits, and that’s ok.

CMP: Do you have any upcoming projects/launches that you’re working on? If so, why are you excited about them?

Jenn: I’m currently working on a new 1:1 service where I will review an opt-in, freebie, workbook, worksheet that you have designed and I will record my screen as I review it and give you feedback on how to make edits that will up-level its design.

The goal is to have a piece of content that leverages good design, to make it easier for your audience to read and take action.

I’m excited about this because it is a way for me to still work one on one with people by offering quick and actionable feedback and suggestions that they can implement immediately in their business and up-level their designs. In addition, what they learn when I do a design review can be used for all future content they create as well. So in a sense, they’re getting a mini design course customized to their individual document.

Were Jenn’s tips helpful?

To learn more about Nash Franks Creative visit nashfrankscreative.com.

You can catch Jenn hanging out mostly on Instagram @nashfrankcreative but you can also find here in her NEW Facebook group “Branding Crew Lounge.”