Values tell you so much about a person.
In the same way, company values can tell you a lot about a brand.
Take a moment to think of your favorite brand. Chances are the reason why you’re a loyal customer is because of their values. You love what they stand for. Now, this should be true for your own brand. Loyal clients and customers are impacted by your company values.
Company values give an insight into your brand’s mission and vision. This is why one of the first few questions of working with a copywriting client I ask about their mission and vision.
As their copywriter, I want to know this because it sets the tone of their copy along with their brand voice. This helps me write relatable and engaging copy for the brand.
Think of your company values as your brand’s blueprint for how you serve your clients and clients on a daily basis. It’s also a blueprint that shapes your company’s culture if you have employees. Whether you’re a solopreneur or an entrepreneur with 1 or more employees company values are essential.
I personally have 5 company values that compliment my mission of helping powerhouse brands flip facts into cohesive, sales-driven narratives:
Strength – I believe in encouraging my clients to be strong in every aspect of their content. Quality always takes the lead over quantity.
Might – Every brand is mighty in its own unique way. My job is to amplify what’s inside of your brand to reach the masses.
Efficiency – Timeliness is important in every project’s timeline.
Power – If “limiting” beliefs arise, power is exerted.
Ability – When there’s no belief in great possibilities, there’s no ability. I choose to believe in all of the great possibilities that my clients can accomplish.
The word “Chayil” actually means all of these words which is why I chose it. It’s a compilation of habits and methods I’ve used over the years to accomplish the things that I love.
If you haven’t already, I encourage you to create company values for your brand and revisit them once a week in order to stay aligned mentally with them.
Now, tell me what is a value in your brand that you’re committed to?
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