These days, storytelling is the secret ingredient to make all of your marketing content pop, including your videos. When intentionally done, with your ideal client in mind, your video content from ‘meh’ to ‘wow’ in no time. But why is storytelling so powerful, you ask? Well, let’s break it down.
Humans have been telling stories since the beginning of time. It’s how we make sense of the world and connect with others. So, when a brand tells a story in a video, it creates an instant emotional connection with the audience. That connection is what makes people remember your brand and want to buy from you.
But wait, there’s more! Storytelling in videos also helps build trust and credibility with your audience. When people see that your brand has a story and a message, they are more likely to believe in you and what you have to say.
As a former TV news reporter, I have a deep understanding of how video is used to inform, educate and entertain an audience.
So, how can you use storytelling in your videos to build emotional connections and trust with your audience? Here are a few tips:
Start with a strong message
What do you want your ideal client to take away from your video? Make sure your message is clear and easy to understand. Keep in mind that the message should be simple and easy to understand, avoiding industry jargon or complex concepts that could make it difficult for the viewer to follow.
Make it relatable
People connect with stories. Think about your ideal client and what they might be going through. Use examples and anecdotes that are relatable to your target audience, this will help them see themselves in the story and make it more engaging.
Show, don’t tell
Instead of talking about your brand, show people what it’s like to experience your service, program, course, or product. Use visual storytelling to show the benefits of your product or service in action, instead of just talking about them. This can be done through customer testimonials, product demos, or even animations. By showing the audience what it’s like to use your product or service, you are allowing them to experience it for themselves, which can be much more effective than simply describing it.
Use emotional triggers
We all have emotions that are easily triggered. Use them in your videos to through power words to create a deeper connection with your ideal client. These can be positive emotions such as happiness, excitement, or inspiration, or negative emotions such as fear, frustration, or disappointment.
Keep it simple
Don’t overcomplicate your stories on video – just as shouldn’t in copywriting. The simpler the story, the easier it will be for your audience to understand and remember the message.
By using video to show your expertise, you can expect to see an increase in their visibility online, and you’ll be able to reach more people with your message. This can lead to more leads and more conversions, which can translate into more clients and more revenue.
And lastly, using compelling video in you marketing, builds trust and credibility with your audience. So, don’t be surprised when you see a decrease in objections from potential clients.
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