LAUNCH COPY
POWERED BY STRATEGY, RESEARCH & STORYTELLING
WITH DANIELLE WALLACE
Feeling nervous about releasing your NEW SERVICE OR PRODUCT?
You’re proud of what you’ve built, but low-key terrified no one else will care.
Last time you launched something, it was disappointing. You poured in the energy… and barely heard got sales.
You’ve put so much work into your new service or product, but you’re not sure how to tell people about it
The thought of writing launch emails, posts, and a sales page has you stress-scrolling. There’s a reason you keep “launch copy” at the bottom of your to-do list.
You’re up late running launch scenarios in your head. None of them end with bank account notifications. Anxiety is high. Confidence? Not so much.
Other brands build buzz on launch day. Yours feels like a quiet Tuesday. You’ve got the offer. Now it’s time to create hype.
But what if your launch looked more like this…
You felt genuinely excited to share your new offer because you didn’t overthink every word. Confidence in your copy changes everything.
Launch day felt like a party, not a panic attack. People knew it was coming…and they were ready.
Your sales page pulled its weight (and then some). Because the words did the work for you.
Your email sequence had subscribers saying, “TAKE MY MONEY.”
Strategic. Story-driven. Click-worthy.
Your social content built real anticipation, and sales. No dancing required.
You logged on to your computer and watched the sales roll in. Early access? More like early results.
A great offer deserves great copy, and a strategy that sells it.
“Danielle’s work speaks for itself. Every time you hire someone to write for you, there’s always a fear that it won’t come back sounding like you. It sounded like me! It took a huge burden off of me and my team.”
– Dr. Joe Burns, CEO of Joseph M. Burns LLC
Book a disvovery call
Partner with a Story-Seller
FOR LAUNCH COPY THAT SPEAKS
directly to your ideal customer or client.
WHAT TO EXPECT
Brain picking
Me digging into the nuts and bolts of your business (you bring the scoop!).
A trusted partnership
A working relationship built on honesty, open communication, and shared goals (we’re in this together).
Speaking directly to your audience
Words that make your ideal client or customer go, “Wow, it’s like they read my mind!”
DO NOT EXPECT
Quick fixes
Overnight success (good things take time, and great copy is no exception).
Cookie-cutter solutions
One-size-fits-all writing (your business is unique, and your copy should be too)
Confusing jargon
Fancy words that confuses your audience instead of helps them understand your bottom line.
Let’s make your business a reality with ease, joy and flow
LAUNCH COPY PACKAGES
POWERED BY STRATEGY, RESEARCH & STORYTELLING
The Lead
($2,000) (20% deposit)
- 60-minute strategy session – We’ll have a focused talk about your launch. I’ll ask research-based questions (thanks to my journalism background) to help you get clear on your brand’s messaging, your style, and the people you’re trying to reach.
- Sales page copy – I’ll write a full sales page that explains your offer in a clear, powerful way. I use research to make sure your message is strong and speaks to the right people. You’ll get two chances to ask for edits, so the page feels right for your business.
- Email sequence – You’ll get 7–8 emails to keep your audience interested and excited about your offer. I use strong messaging and research to make sure each email builds interest and trust. Each one comes with two subject lines and a preview to help more people open and read them.
- Social media posts – 3–4 social media posts with hashtags that match your brand and help spread the word on Facebook, Instagram, or LinkedIn. These posts are written to match your launch messaging and connect with the people who need what you’re offering.
- Thank you page – I’ll write a short page that thanks your buyers and makes them feel good about saying yes. It’s also a great way to keep your messaging strong, even after the sale.
- Final wrap up session – Once everything’s written and ready, we’ll hop on a final call. I’ll walk you through how to use your new content and give you advice on how to keep your messaging clear and strong as you launch.
The Plot
($1,750) (20% deposit)
- 60-minute strategy session – We’ll have a focused talk about your launch. I’ll ask research-based questions (thanks to my journalism background) to help you get clear on your brand’s messaging, your style, and the people you’re trying to reach.
- Sales page copy – I’ll write a full sales page that explains your offer in a clear, powerful way. I use research to make sure your message is strong and speaks to the right people. You’ll get two chances to ask for edits, so the page feels right for your business.
- Email sequence – You’ll get 7–8 emails to keep your audience interested and excited about your offer. I use strong messaging and research to make sure each email builds interest and trust. Each one comes with two subject lines and a preview to help more people open and read them.
- Thank you page – I’ll write a short page that thanks your buyers and makes them feel good about saying yes. It’s also a great way to keep your messaging strong, even after the sale.
- Final wrap up session – Once everything’s written and ready, we’ll hop on a final call. I’ll walk you through how to use your new content and give you advice on how to keep your messaging clear and strong as you launch.
The Setting
($1,250) (20% deposit)
- 60-minute strategy session – We’ll have a focused talk about your launch. I’ll ask research-based questions (thanks to my journalism background) to help you get clear on your brand’s messaging, your style, and the people you’re trying to reach.
- Sales page copy – I’ll write a full sales page that explains your offer in a clear, powerful way. I use research to make sure your message is strong and speaks to the right people. You’ll get two chances to ask for edits, so the page feels right for your business.
- Thank you page – I’ll write a short page that thanks your buyers and makes them feel good about saying yes. It’s also a great way to keep your messaging strong, even after the sale.
- Final wrap up session – Once everything’s written and ready, we’ll hop on a final call. I’ll walk you through how to use your new content and give you advice on how to keep your messaging clear and strong as you launch.
Do you have questions?
FREQUENTLY ASKED QUESTIONS
01. How long does this whole launch copywriting process take?
Usually, I need around 3 weeks from our first call to having all your copy ready.
02. What if I only need help with part of my launch, not the whole package?
That’s fine. I can customize the package to fit what you need. Just let me know what you’re looking for.
03. What makes your launch copy different from what I could write myself?
I bring experience from many launches, knowledge of what works, and a fresh perspective. Plus, my background in journalism means I know how to tell compelling stories that grab attention and keep people reading.
04. Will this work for my specific industry?
I’ve worked with businesses in many different fields. During our first call, we’ll talk about your specific needs and make sure I can help.
05. What if I don't like something you've written?
No worries. That’s why I include 2 rounds of revisions. I’ll work on it until you’re happy with the result.
06. How do you approach email sequences for launches?
I treat launch email sequences like a mini-series, each email building anticipation for the next. My journalism background helps me structure these emails to keep your audience engaged and eager to learn more, right up to the big reveal.