LAUNCH COPY
WORDS THAT WORK HARDER
WITH DANIELLE WALLACE
Feeling nervous about releasing your NEW SERVICE OR PRODUCT?
You’re excited about your new offering, but worried no one else will be
The last time you released something new, hardly anyone seemed to notice
You’ve put so much work into your new service or product, but you’re not sure how to tell people about it
Writing all the emails and social media posts to announce your new offering feels overwhelming
You’re losing sleep over how to get people interested in what you’re about to release
It seems like other businesses always create a buzz when they release something new, but you’re not sure how
Many business owners find it challenging to generate excitement when they’re ready to share a new service or product.
You’ve poured your heart and soul into creating something amazing, but when it comes time to people about it, you’re left staring at a blank screen.
Maybe you’ve tried writing a sales page, but it feels flat and uninspiring. Or you’ve attempted to write an email sequence, only to realize you have no idea how to build anticipation over multiple messages.
And don’t even get started on social posts – how are you supposed to include the excitement of your offering in a few sentences?
Sometimes it’s not what you’re selling, it’s how you’re talking about it. Your thing may be the best invention since sliced bread, but if your words don’t sizzle, people won’t bite
Think about the last time you got really pumped about buying something new. I bet it wasn’t just the thing itself, right? It was probably the way they told you about it. The story behind it. The way it made you feel like your life would be better with it.
That’s what great launch copy does. The cool part? You don’t have to be some smooth-talking marketing guru to pull this off. You simply need someone who can take all the passion you have for your new thing and turn it into words that’ll make people sit up and take notice.
That’s why I’m here. I’m ready to write all of your launch copy, including your sales page, emails, and social posts to get people excited about your new offer.
So, what if…
You actually looked forward to sharing your offer instead of dreading it?
Your launch day felt more like a celebration than a nail-biting nightmare?
Your sales page was so good, people couldn’t help but click “Buy Now”?
Your email sequence had subscribers excitedly waiting for your next message?
Your social media blew up with excitement about your new offer?
People were practically throwing money at you to get early access?
IS YOUR BRILLIANT OFFER GETTING LOST IN THE ONLINE NOISE?
Every launch is a chance to shine. Is your message lighting up your audience or leaving them in the dark?
Book a disvovery call
Partner with a Story-Seller
FOR LAUNCH COPY THAT SPEAKS
directly to your ideal customer or client.
WHAT TO EXPECT
Brain picking
Me digging into the nuts and bolts of your business (you bring the scoop!).
A trusted partnership
A working relationship built on honesty, open communication, and shared goals (we’re in this together).
Speaking directly to your audience
Words that make your ideal client or customer go, “Wow, it’s like they read my mind!”
DO NOT EXPECT
Quick fixes
Overnight success (good things take time, and great copy is no exception).
Cookie-cutter solutions
One-size-fits-all writing (your business is unique, and your copy should be too)
Confusing jargon
Fancy words that confuses your audience instead of helps them understand your bottom line.
Let’s make your business a reality with ease, joy and flow
LAUNCH COPY PACKAGES
Check out what’s waiting for you
The Lead
($2,000) (20% deposit)
- 60-minute strategy session – We’ll talk about your launch, your brand’s style, who you’re trying to reach, and how you’re solving problems for your ideal customers.
- Sales page copy – A detailed page that fits your brand, uses good keywords, and clearly shows people why they should buy and how to do it. You can ask for changes twice to make sure it’s perfect.
- Email sequence – 7-8 emails to get your subscribers interested in what you’re offering. Each email has two subject line options and a preview to encourage people to open it.
- Social media posts – 3-4 posts with hashtags for Facebook, Instagram, or LinkedIn to help spread the word about your launch.
- Thank you page – A page to show appreciation to people who buy your product or service.
- Final wrap up session – After everything’s done, we’ll have another call where I’ll give you practical advice on using your new launch materials.
The Plot
($1,750) (20% deposit)
- 60-minute strategy session – We’ll talk about your launch, your brand’s style, who you’re trying to reach, and how you’re solving problems for your ideal customers.
- Sales page copy – A detailed page that fits your brand, uses good keywords, and clearly shows people why they should buy and how to do it. You can ask for changes twice to make sure it’s perfect.
- Email sequence – 7-8 emails to get your subscribers interested in what you’re offering. Each email has two subject line options and a preview to encourage people to open it.
- Thank you page – A page to show appreciation to people who buy your product or service.
- Final wrap up session – After everything’s done, we’ll have another call where I’ll give you practical advice on using your new launch materials.
The Setting
($1,250) (20% deposit)
- 60-minute strategy session – We’ll talk about your launch, your brand’s style, who you’re trying to reach, and how you’re solving problems for your ideal customers.
- Sales page copy – A detailed page that fits your brand, uses good keywords, and clearly shows people why they should buy and how to do it. You can ask for changes twice to make sure it’s perfect.
- Thank you page – A page to show appreciation to people who buy your product or service.
- Final wrap up session – After everything’s done, we’ll have another call where I’ll give you practical advice on using your new launch materials.
Do you have questions?
FREQUENTLY ASKED QUESTIONS
01. How long does this whole launch copywriting process take?
Usually, I need around 3 weeks from our first call to having all your copy ready.
02. What if I only need help with part of my launch, not the whole package?
That’s fine. I can customize the package to fit what you need. Just let me know what you’re looking for.
03. What makes your launch copy different from what I could write myself?
I bring experience from many launches, knowledge of what works, and a fresh perspective. Plus, my background in journalism means I know how to tell compelling stories that grab attention and keep people reading.
04. Will this work for my specific industry?
I’ve worked with businesses in many different fields. During our first call, we’ll talk about your specific needs and make sure I can help.
05. What if I don't like something you've written?
No worries. That’s why I include 2 rounds of revisions. I’ll work on it until you’re happy with the result.
06. How do you approach email sequences for launches?
I treat launch email sequences like a mini-series, each email building anticipation for the next. My journalism background helps me structure these emails to keep your audience engaged and eager to learn more, right up to the big reveal.