EMAIL COPYWRITING
POWERED BY STRATEGY, RESEARCH & STORYTELLING
WITH DANIELLE WALLACE
Struggling with EMAIL MARKETING
Your emails land… but barely get a glance. You’re showing up in inboxes, but getting folks to actually open is a mystery you’re still trying to solve.
Link clicks are non-existent. You’re adding all the right buttons… but they’re not getting love (or sales).
Your emails aren’t doing the heavy lifting. You mapped out the campaign, sent the thing, and… ugh, no sales!
You’re spending hours writing emails no one reads. You sit down with the best intentions, but the ROI just isn’t showing up in your bank account.
You know storytelling sells, but you can’t seem to nail the “connection” part. You’ve got good stories. You just need help telling them in a way that builds trust and drives action.
Subject lines stress you out more than they should. You’re stuck between trying to be clever or clear and end up with neither. (And the open rate shows it.)
GREAT EMAILS DON’T HAPPEN WITH A LAST-MINUTE BRAIN DUMP.
What if YOU WERE…
Had subscribers who actually look forward to your emails? They read them and feel like you’re speaking directly to them.
Hit send knowing your words will land and lead to action?
You’ve got strategy behind every sentence and the results to prove it.
Built a reputation for emails that feel like a chat with a trusted friend? Warm, genuine, and full of value…without sounding like everyone else online.
Finally saw your email list doing what it was made to do? Bringing in leads, building trust, and backing up your offers.
Woke up to new sales from your email marketing. Because your message did the work while you slept.
Had your email content already mapped out and written for you?
No blank screens or overthinking. simply ready-to-send emails that work.
“Danielle has a great way of capturing my voice.
The open rates for my subscriber emails have increased, awesome open rates and awesome click rates.”
Kara Stevens, Financial Educator, Speaker & Author
Book a disvovery call
Partner with a Story-Seller
FOR EMAILS THAT SPEAK
directly to your ideal customer or client.
WHAT TO EXPECT
Brain picking
Me digging into the nuts and bolts of your business (you bring the scoop!).
A trusted partnership
A working relationship built on honesty, open communication, and shared goals (we’re in this together).
Speaking directly to your audience
Words that make your ideal client or customer go, “Wow, it’s like they read my mind!”
DO NOT EXPECT
Quick fixes
Overnight success (good things take time, and great copy is no exception).
Cookie-cutter solutions
One-size-fits-all writing (your business is unique, and your copy should be too)
Confusing jargon
Fancy words that confuses your audience instead of helps them understand your bottom line.
Start Improving Your Emails
EMAIL COPY PACKAGES
POWERED BY STRATEGY, RESEARCH & STORYTELLING
The Engager
($500)
- Strategy Session via Video Call – During our video call, I’ll apply my journalism skills to dig into your brand’s goals and the messaging you want to convey. We’ll discuss your addressing the needs of your audience, using research-driven methods to make sure your content connects with them.
- Writing Copy for 3-4 Email Campaigns – I will write a series of emails that build a compelling narrative for your business. Each email will be written to engage your audience, using research to back up the content. The goal is to not only make sure you’re capturing attention but also encouraging action.
- Two Subject Lines for A/B Testing – Having a choice of two subject lines for split testing allows you to see which types of subject lines perform best.
- Preview Text – The preview text for your emails compliments the subject line to spark curiosity. Drawing on journalism techniques, this text will be catchy and informative, designed to pull readers into the full message.
The Super Engager
($700)
- Strategy Session via Video Call – During our video call, I’ll apply my journalism skills to dig into your brand’s goals and the messaging you want to convey. We’ll discuss your addressing the needs of your audience, using research-driven methods to make sure your content connects with them.
- Writing Copy for 5-6 Email Campaigns – I will write a series of emails that build a compelling narrative for your business. Each email will be written to engage your audience, using research to back up the content. The goal is to not only make sure you’re capturing attention but also encouraging action.
- Two Subject Lines for A/B Testing – Having a choice of two subject lines for split testing allows you to see which types of subject lines perform best.
- Preview Text – The preview text for your emails compliments the subject line to spark curiosity. Drawing on journalism techniques, this text will be catchy and informative, designed to pull readers into the full message.
The Power Engager
($1,000)
- Strategy Session via Video Call – During our video call, I’ll apply my journalism skills to dig into your brand’s goals and the messaging you want to convey. We’ll discuss your addressing the needs of your audience, using research-driven methods to make sure your content connects with them.
- Writing Copy for 7-8 Email Campaigns – I will write a series of emails that build a compelling narrative for your business. Each email will be written to engage your audience, using research to back up the content. The goal is to not only make sure you’re capturing attention but also encouraging action
- Two Subject Lines for A/B Testing – Having a choice of two subject lines for split testing allows you to see which types of subject lines perform best.
- Preview Text – The preview text for your emails compliments the subject line to spark curiosity. Drawing on journalism techniques, this text will be catchy and informative, designed to pull readers into the full message.
Do you have questions?
FREQUENTLY ASKED QUESTIONS
01. Do you write all types of email marketing content?
Yes! From welcome sequences and newsletters to promotional campaigns and abandoned cart reminders, I write all types of email marketing content to suit your business needs.
02. How do you maintain my brand voice in the emails?
I start by having an in-depth discussion about your brand. I also study your existing marketing materials.
03. How do measure the success of your email copywriting?
We’ll track key metrics like open rates, click-through rates, conversion rates, and overall engagement.
04. What if I don't like the emails you write?
Your satisfaction is my priority. I offer revisions to ensure you’re happy with the final product. We’ll work closely together to refine the copy until it perfectly captures your vision.
05. Can you help with email design too, or only the copy?
My focus is on writing compelling copy. However, I can provide guidance on email layout and design best practices to make sure your messages are visually appealing and easy to read.
06. How often should I be sending emails to my list?
The ideal frequency varies depending on your industry and audience. We’ll work together to find the right balance that keeps your subscribers engaged without overwhelming them.