EMAIL COPYWRITING
POWERED BY STRATEGY, RESEARCH & STORYTELLING
WITH DANIELLE WALLACE
Struggling with EMAIL MARKETING
Your emails land… but barely get a glance. You’re showing up in inboxes, but getting folks to actually open is a mystery you’re still trying to solve.
Link clicks are non-existent. You’re adding all the right buttons… but they’re not getting love (or sales).
Your emails aren’t doing the heavy lifting. You mapped out the campaign, sent the thing, and… ugh, no sales!
You’re spending hours writing emails no one reads. You sit down with the best intentions, but the ROI just isn’t showing up in your bank account.
You know storytelling sells, but you can’t seem to nail the “connection” part. You’ve got good stories. You just need help telling them in a way that builds trust and drives action.
Subject lines stress you out more than they should. You’re stuck between trying to be clever or clear and end up with neither. (And the open rate shows it.)
GREAT EMAILS DON’T HAPPEN WITH A LAST-MINUTE BRAIN DUMP.
What if YOU WERE…
Had subscribers who actually look forward to your emails? They read them and feel like you’re speaking directly to them.
Hit send knowing your words will land and lead to action?
You’ve got strategy behind every sentence and the results to prove it.
Built a reputation for emails that feel like a chat with a trusted friend? Warm, genuine, and full of value…without sounding like everyone else online.
Finally saw your email list doing what it was made to do? Bringing in leads, building trust, and backing up your offers.
Woke up to new sales from your email marketing. Because your message did the work while you slept.
Had your email content already mapped out and written for you?
No blank screens or overthinking. simply ready-to-send emails that work.
“Danielle has a great way of capturing my voice.
The open rates for my subscriber emails have increased, awesome open rates and awesome click rates.”
Kara Stevens, Financial Educator, Speaker & Author
Book a disvovery call
Partner with a Story-Seller
FOR EMAILS THAT SPEAK
directly to your ideal customer or client.
WHAT TO EXPECT
Brain picking
Me digging into the nuts and bolts of your business (you bring the scoop!).
A trusted partnership
A working relationship built on honesty, open communication, and shared goals (we’re in this together).
Speaking directly to your audience
Words that make your ideal client or customer go, “Wow, it’s like they read my mind!”
DO NOT EXPECT
Quick fixes
Overnight success (good things take time, and great copy is no exception).
Cookie-cutter solutions
One-size-fits-all writing (your business is unique, and your copy should be too)
Confusing jargon
Fancy words that confuses your audience instead of helps them understand your bottom line.
Start Improving Your Emails
EMAIL COPY PACKAGES
POWERED BY STRATEGY, RESEARCH & STORYTELLING
Monthly Nurture Emails
($1,000)
A done-for-you monthly service that delivers high-quality, research-backed nurture emails designed to build trust, deepen connection, and position your offer all through consistent, story-driven content.
Monthly Strategy & Messaging Planning
⭐ Monthly strategy call to align on goals, promotions, and key messaging themes.
⭐ Audience and offer reviews to make sure every email supports your business goals.
⭐ Content planning based on brand voice, buyer psychology, and current marketing needs
Weekly Email Copy
⭐ 4–5 custom nurture emails delivered monthly
⭐ Each email written with your unique brand voice, grounded in audience research and storytelling
⭐ Emails are designed to educate, connect, and gently lead subscribers toward your offer
⭐ A/B-tested subject line and optimized preview text options that are optimized to increase open rates and engagement
Timeline
⭐ Emails are delivered in a batch within 7 business days of the strategy call
⭐ All emails are provided in a ready-to-schedule format with two rounds of revisions included
Launch Conversion Suite ($1,500)
Ideal for business owners who are preparing for a launch. It’s built to turn interest into action through well-researched and story-driven copy.
Strategy and Messaging Foundation
⭐ 90-minute launch strategy call to clarify your goals, offer positioning, audience objections, and buyer psychology
⭐ Research into your market, competitors, and customer insights to inform content direction
⭐ A messaging brief that outlines your voice, main angles, and structure for the sequence
Done-for-You Launch Email Sequence
⭐ 6–8 custom launch emails that aligns with your offer and the needs of your audience
⭐ Sequence includes value-led, urgency-driven, and objection-handling emails
⭐ Written with your brand voice and optimized for conversions through structure, tone, and CTA placement
⭐ Subject line A/B testing options and preview text for each email
Funnel Copy Support
⭐ Full sales page audit with recommendations based on clarity, structure, messaging alignment, and conversion psychology
⭐ Copy suggestions for your sales page to make sure there is consistency between your sales page and email flow
Post-Launch Debrief
⭐ 30-minute follow-up call to review launch performance, identify messaging opportunities, and make adjustments for future campaigns
Timeline
⭐ Project begins with a 90-minute strategy call
⭐ All emails and the sales page audit are delivered within 10 business days of the call
⭐ Includes two rounds of revisions
VIP Email Copy Sprint Day
($1,250)
A focused, high-impact day to develop performance-driven email copy that’s powered by research, strategy, and storytelling. Ideal for business owners who want fast, done-for-you copy without sacrificing quality, depth, or results.
Pre-Sprint Strategy & Research
⭐ 30-minute strategy call to clarify your goals, offer positioning, and audience triggers
⭐ Audience and competitor research to align messaging with what your buyers need to hear
⭐ A custom messaging brief that outlines tone, structure, and main angles to guide the copy
Focused Email Copywriting
⭐ You choose one of the following email sequences based on your current goal:
⭐ Welcome Sequence (4–5 emails) A storytelling-style email flow to help new subscribers connect with your brand, understand your unique value, and guide them toward your next step of working with you.
⭐ Mini Launch Sequence (5–6 emails) Promotion-ready sequence designed to build anticipation, overcome objections, and drive conversions for a specific offer. Ideal for time-sensitive campaigns or evergreen sales flows.
⭐ Lead Magnet Delivery + Nurture Sequence (3–5 emails) Strategic follow-up sequence that delivers your free resource while immediately building trust and guiding subscribers toward your paid offer without sounding pushy or generic.
⭐ Re-engagement Sequence (5–6 emails) Created to revive and reconnect with a cold or unresponsive email list, this sequence uses storytelling, value, and light urgency to bring subscribers back into your world.
Post-Sprint Support
⭐ 30-minute post-delivery review call (within 3 business days)
Timeline
⭐ Your full deliverables will be sent by the following morning, strategic, polished, and ready to use.
Do you have questions?
FREQUENTLY ASKED QUESTIONS
01. Do you write all types of email marketing content?
Yes! From welcome sequences and newsletters to promotional campaigns and abandoned cart reminders, I write all types of email marketing content to suit your business needs.
02. How do you maintain my brand voice in the emails?
I start by having an in-depth discussion about your brand. I also study your existing marketing materials.
03. How do measure the success of your email copywriting?
We’ll track key metrics like open rates, click-through rates, conversion rates, and overall engagement.
04. What if I don't like the emails you write?
Your satisfaction is my priority. I offer revisions to ensure you’re happy with the final product. We’ll work closely together to refine the copy until it perfectly captures your vision.
05. Can you help with email design too, or only the copy?
My focus is on writing compelling copy. However, I can provide guidance on email layout and design best practices to make sure your messages are visually appealing and easy to read.
06. How often should I be sending emails to my list?
The ideal frequency varies depending on your industry and audience. We’ll work together to find the right balance that keeps your subscribers engaged without overwhelming them.