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Hey there, I´m Sophia

Social Media Manager and Copywritter

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Why Your Content Frustrates You

Why Your Content Frustrates You

Is your niche too saturated? Are people on your email list only because they wanted to download the free resource that you or your team spent hours in Canva creating? Is the algorithm against you? These are just a few questions that many coaches, course creators, and...

This Content Myth Is Leaving You Stuck

This Content Myth Is Leaving You Stuck

Don't fall for the myth that content planning is the most important thing in your brand. Focus your attention on your content strategy first.  I think content planning is a big distraction for a lot of people.  Back in 2013, when I started a blog that’s now a...

Why You Think Your Niche is Too Saturated

Why You Think Your Niche is Too Saturated

So, you think your niche is too saturated? Think again… These are the REAL reasons why you think your niche is too saturated - and sorry but the algorithm or the number of people in your niche has nothing to do with it. You’re simply: 👉🏾 Not documenting key...

Your Niche Is Not “Too Saturated”

Your Niche Is Not “Too Saturated”

You’re settling when you say this... "My niche is too saturated." Cut through the noise by bringing your brand’s UNIQUE attributes to the table. Your ideal customer or clients actually have a lot to feast on… But you’re leaving them hungry. Why settle with the same...

Connect and Convert With Storytelling

Connect and Convert With Storytelling

2011 was my first time treading these digital waters as a self-published author. Afterward, I went on to serve as a web producer and director, TV news reporter, creative writing instructor, and digital/print magazine curator. When I think of how I've served in each...

Why You’re Not Excited About Email Marketing

Why You’re Not Excited About Email Marketing

Not feeling email marketing right now? I get it... Just last month, a lot of marketers were “beating people up” for not having an email list. I don’t believe in this… What I do believe in is this: Helping you understand the potential behind email marketing for your...