Fresh coffee is perfect with a fresh batch of storytelling content ideas. Look, storytelling bridges the gap. I’ll be using these… And you should too! National Stress Awareness Day (April 16th) What’s something you do daily, weekly, or monthly to ease stress in...
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How to Abandon Anxiousness in Your Marketing
With sweaty palms and about 5-10 tabs open in my brain, it was safe to say anxiety was creeping in. This was the case nearly every day in my former TV news world. After hours of lugging around equipment and chasing interviews, I was on a race against the clock to...
3 Key Brand Stories to Unlock
When you’re stuck amplifying your brand’s copy, it might seem like you’re the only one who isn’t attracting the right clients or customers. Maybe you find yourself thinking “What is my competition doing that’s working?” Or maybe you’re Googling every possible...
How to Build Your Story Bank
CONFESSION: My notes app is out of control! Because I'm always keeping a running list of story ideas for content. When I left TV news, I brought this habit - and many others with me. So, instead of jarring my mind during content creation days, I can...
End Content Creation Frustration
I know just how overwhelming it can be listening to all the “gurus” about content creation. It’s super easy to get stuck doing “all the things," worrying about algorithms, or how many people are subscribed to your email list. Frustration and stress only come...
More Than Great Copy is Required for Conversions
So, you’re excited to finally have great copy to send out to your email subscribers… Now, before you press send, there’s one thing you must know. Building your email list requires more than great copy. As a copywriter, I obviously spend a lot of time with...