When you started your business, you probably were told to create a fictional avatar. You know - those profiles that share all the nitty-gritty details of what “you think” your ideal client’s day-to-day life looks like.For example, your avatar includes their income,...
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3 Marketing Myths to Stop Believing Today
I’m going to give it to you straight because, in this day and age, it’s easy to get bombarded with information and feel overwhelmed. In those conditions, it’s easy to let things slide, put things off, and plain old neglect them. So here are three marketing myths to...
2 Brand Messaging Pitfalls to Avoid
Hey there, Story-Seller! Self-doubt has an annoying way of showing up in your coaching business. You’ve encountered it time after time… Heck - maybe you’re battling it right now, before a coaching call. You’re not alone. It’s the culprit of keeping you down in your...
2 Reasons You Hate Marketing Your Business
I'm noticing quite a few people share how much they hate marketing their business. Sometimes, they share how much they resent social media because of the algorithms. And then there are some people who say they don't like showing up for their email subscribers because...
Less Consuming, More Storytelling
You don’t need to be popular in your brand’s industry to be successful. Your success really depends on your brand’s secret sauce. Seriously. How far you go... What you achieve… All depend on: Cutting out the noise of the online world. You know what I’m talking about.....
4 Things Stealing Your Marketing Success
This is tough, but you've got to know. Well, it's important you know this if you want to thrive in this noisy digital space. So, let's get into these 4 big things stealing your marketing success: 🛑 Constantly eyeing what your competition is doing...