If you've ever geared up for an exciting launch or you're thinking of launching something new, chances are you get excited about all of the features and benefits of your launch. Well here's something to think about: Here's the deal - engaging stories and...
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Why Sticking to the Facts is Costing Your Launch
It’s not uncommon to see brands launching new offers throughout the year. However, when it comes to launches, no matter how exciting they are, they can also be overwhelming to most entrepreneurs - especially if you’re a solopreneur. Maybe you’re one of...
Simple Facts Aren’t Enough for Your Sales Copy
There are many things in business that are life-changing including this belief: Your next service or product launch requires a clear and engaging narrative, not a vague outline of facts about your offer. When it comes to launches, it’s easy for you to get caught...