Social Media Manager and Copywritter
Download the free copywritting guide
BROWSE ALL POSTS IN:
So, you checked your email analytics and… yikes. Open rates are flatlining, click-throughs are basically non-existent, and conversions? Yeah, let’s not even go there. But don’t panic, things can change. I started using email marketing in 2014 and I know exactly what...
Ever felt that unsettling concern of sounding repetitive in your marketing content? Maybe you’ve held back from sharing your thoughts on a particular topic, thinking you've already mentioned it once or twice before? If you're nodding your head in agreement, then keep...
In episode 49 of The Storytelling Meets Branding Podcast, I’m chatting with Aimee, who has amped up her email marketing with the help of The Story-Seller’s Email Lab program. Aimee is the CEO of Transmit Safety - an occupational health and safety consulting firm that...
This may make you cringe, but you must embrace vulnerability in email marketing. Vulnerability is not a weakness, but a strength. It shows your audience that you are human, that you have struggles and that you are willing to be open and honest with them. It creates a...
Be honest, when was the last time you took a close look at how your email marketing metrics? If it’s been a while, then it’s time for an email marketing audit - which is a thorough look into your current metrics. This will allow you to identify your strengths and...
Email marketing can often be seen as a way to make quick sales and bring in revenue. Don't get me wrong, it's definitely an effective tool for driving sales. But it can be so much more than that. By shifting your perspective and viewing email marketing as a long-term...