If you’ve been relying on TikTok for growth or wondering what Meta’s been up to lately, then keep reading. Big changes are So…TikTok may be getting kicked out of the U.S., Meta’s trying to make us BFFs with bots, and ditch their official fact-checkers. If you’re...
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Brand Storytelling
How Running a Magazine Taught Me to Create Attention-Grabbing Hooks
Every week, you're probably frantically typing away, trying to come up with the perfect hook for your latest content. You know, the one that'll make your ideal clients or customers stop in their tracks and think, “I need to work with this person, like, yesterday!” or...
Why ’90s TV Was the Unofficial School for Brand Storytelling
Alright, so who else grew up glued to shows like "Saved by the Bell," "A Different World," "Family Matters," "Boy Meets World," and "Full House?” Back then, I didn’t have a care in the world, and I surely didn’t realize these shows were schooling me in the power of...