WEBSITE COPY FOR SABATINI FERDINAND
CASE STUDY
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Website Copy for Business Mentor, Coach & Strategist
I partnered with Sabatini Ferdinand, a business mentor, coach, and strategist, to write captivating copy for her entire website. The project focused on crafting an engaging, cohesive narrative across all pages. I made sure each one aligned with her brand values and voice.
Industry
BUSINESS MENTOR, COACH & STRATEGIST
Project Scope
WEBSITE COPYWRITING
“I’ve had websites done before and copy written before, and there was always a page that I loved more than the others. But this is not the case.
“I actually do love my entire website, which is mind-blowing to me. I feel proud to show it off now.”
– Sabatini Ferdinand, Business Mentor, Coach, & Strategist
THE CLIENT
Sabatini Ferdinand is an experienced business mentor, coach, and strategist. With her coaching expertise, she wanted her website to reflect her professionalism and the value she offers to her clients.
THE CHALLENGE
Sabatini had previously worked with other copywriters but always felt a disconnect between various parts of her website. Her goal this time was to have a unified website where every page felt connected and true to her voice, leaving her proud to show it off to potential clients.
THE PROCESS
We began with a 60-minute strategy session to get to the root of the story behind Sabatini’s brand. After this in-depth session, I wrote the website copy, including a comprehensive brand messaging guide, which helped establish consistent, story-driven content ideas for future use.
Next, I structured the copy into a wireframe, mapping out how the words would flow on each page and creating a clear path for her audience to follow. Finally, we wrapped up with a 20-minute session to review everything and ensure she was ready to use the guide and website to improve her brand.
THE RESULTS
Sabatini was thrilled with the results, noting that this was the first time she loved every page of her website equally. The copy not only aligned with her voice and brand but also gave her the confidence to proudly present her entire website to potential clients.