email COPY FOR kara stevens
CASE STUDY
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Email Campaign Copy for Financial Educator
I worked with Kara Stevens, a financial educator, speaker, and author, to create email campaign copy that authentically captured her voice. The goal was to nurture her subscribers, increase engagement, and ultimately drive higher open and click rates.
Industry
FINANCE
Project Scope
EMAIL COPYWRITING
“Danielle has a great way of capturing my voice. The open rates for my subscriber emails have increased – awesome open rates and awesome click rates.”
– Kara Stevens, Financial Educator, Speaker, & Author
THE CLIENT
Kara Stevens is a financial educator, speaker, and author dedicated to helping individuals gain financial empowerment. She wanted email campaigns that would align with her brand, connect with her audience, and increase engagement with her content.
THE CHALLENGE
Kara sought email campaigns that would capture her unique voice and speak to her subscribers in a way that felt authentic and personal. She needed copy that would not only maintain her audience’s interest but also lead to increased open rates and clicks.
THE PROCESS
We began with a discussion about Kara’s brand messaging during a strategy session. I focused on understanding her tone, the challenges her subscribers faced, and how her financial expertise could provide valuable solutions. With this knowledge, I wrote email copy designed to engage her audience, build trust, and encourage interaction.
I paid particular attention to creating compelling subject lines and preview text to maximize open rates. The email content itself was written to be informative and actionable, driving subscribers to click through and engage with Kara’s resources and offers.
THE RESULTS
Kara saw an increase in her email open rates and click-through rates, a direct result of the tailored copy that captured her authentic voice. Her email campaigns became a valuable tool for maintaining subscriber engagement, delivering measurable results in terms of both opens and clicks.