LAUNCH COPY FOR DR. JOE BURNS
CASE STUDY
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Money & business mastery program
I collaborated with Dr. Joe Burns, a Money Mastery Coach and keynote speaker, to develop a comprehensive suite of launch materials. This included a sales page, email sequence, social media posts, and a thank you page—everything needed to propel his coaching program launch.
Industry
MONEY MASTER COACH AND KEYNOTE SPEAKER
Project Scope
LAUNCH COPYWRITING
“She understood me from the start.
During the initial session she asked questions that got me talking and was able to capture the way I said things and the essence of what I wanted in the copy.
“Every time you hire someone to write for you there is always a fear that it won’t come back sounding like you. Danielle’s work speaks for itself.”
– Dr. Joe Burns, Money Mastery Coach & Keynote Speaker
THE CLIENT
Dr. Joe Burns is a highly regarded Money Mastery Coach and sought-after keynote speaker, specializing in helping people take control of their finances and achieve lasting success. Dr. Burns’ goal was to expand his reach with a new online coaching program focused on financial mastery.
THE CHALLENGE
He was preparing for a major launch but needed help refining his messaging to match his unique voice and approach. He had a clear vision of what he wanted, but like many entrepreneurs, he feared that outsourcing his copywriting might result in losing his authentic tone and brand essence.
THE PROCESS
Our collaboration started with a 60-minute strategy session. During this time, I asked pointed questions to dig deep into his brand’s style, target audience, and goals for the launch. By actively listening and pulling key details from Dr. Burns’ responses, I was able to absorb his language patterns. From there, I wrote the sales page, a series of 7-8 persuasive emails, and tailored social media posts to create buzz around his launch. I also made sure that the thank you page reflected his genuine gratitude for his customers’ trust and investment.
THE RESULTS
Dr. Burns was impressed with the final copy, noting that it captured his voice and the message that he wanted to convey. The fear of the copy not sounding like him was completely eliminated, and he felt confident in presenting the materials to his audience.